Direct Mail & Transactional/Transpromo

Encouraged by the success of its digital printing seminars held in the United States, Canada, and France in 2008, INTERQUEST— in partnership with the Institut des Communications Graphiques du Québec (ICGQ) and with the support of Québec Imprimerie—is organizing a new event in Montréal. The Digital Printing Forum: Direct Mail & Transactional/Transpromo will take place September 30 from 9 a.m. to 5 p.m. at ICGQ.

The seminar, which will provide an update on the personalization of marketing and transactional documents, is designed around recent INTERQUEST research on these topics conducted in North America.

Organized by:     

In Partnership with:     

For more information, call 1-434-979-9945
email: iquest@inter-quest.com

Content Overview

In the current economic situation, digital printing provides companies with a means to not only cut cost but also increase sales. Budget reductions are driving marketers to more targeted and personalized direct mail campaigns. With “transpromo”—the use of bills and statements as marketing tools—organizations can reduce their print and mail costs while increasing response rates. INTERQUEST projects a growth of 30% to 40% per year for transpromo through 2013.

The topics covered during the day will include:

• Market trends & forecast
• Applications & opportunities
• Color and personalization
• Key players and solutions offered
• The impact of the economic downturn

Direct Mail & Transactional/Transpromo

8:00-9:00 AMRegistration/breakfast

9:00-9:15 AMWelcome/Introduction

MORNING

Digital Printing and Direct Mail

9:15-10:00 AMMarket Update

INTERQUEST will present the key results of its study Direct Mail Printing: Market Analysis & Forecast (2008-2013) published earlier this year.

• Toby Cobrin, Director, INTERQUEST, Ltd.

10:00-10:45 AMLeading Vendors Executive Panel

Leading digital printing systems vendors will present their companies’ strategies and latest developments in the direct mail area.

• Paul Lattimore, Direct Marketing Specialist, Hewlett-Packard
• Richard Breton, Director of Solutions PSG, Xerox Canada

10:45-11:15 AMCoffee Break/tour exhibits

11:15 -12:30 PMThe User Viewpoint: Applications, Opportunities & Challenges

Leading print providers and communications companies will present their most recent experiences using digital printing and personalization for direct mail and cross media campaigns.

• France Côté, Vice President, Gestion et impression de documents d’affaires, CGI
• Warren Werbitt, Founder, Pazazz
• Gilles Blais, President & General Manager, PréciGrafik
• Other speaker to confirm

12:30-1:30 PMLunch/tour exhibits

AFTERNOON

Transactional printing & Transpromo

1:30-2:15 PMMarket Update

INTERQUEST will present the results of the studies it has conducted this year about transactional printing and Transpromo.

• Gilles Biscos, President, INTERQUEST, Ltd.

2:15-3:00 PMLeading Vendors Executive Panel

Leading digital printing systems vendors will present their companies’ strategies and latest developments in the transactional/transpromo area.

• Robert Taraborelli, Executive Account Manager, Pitney Bowes
• Khoa Tran, Senior Solutions Consultant, InfoPrint Solutions

3:00-3:30 AMCoffee Break/tour exhibits

3:30-4:45 PMThe User Viewpoint: Applications, Opportunities & Challenges

Leading transactional service bureaus and corporate users/buyers will present powerful transactional/transpromo they have recently developed and implemented.

• Teresa Zwiener, Vice President, Product Management, Output Solutions, CSG Systems, Inc
• Daniel Martial, President, Penega.com
• Norman Allard, Director Product Management, ISS, Symcor
• Kim Snell, Manager of Billing Applications, Telus

4:45-5:00 PMConclusions

Gilles Biscos

Gilles Biscos, the Founder and President of INTERQUEST, has spent over 25 years in the information processing industry. He has extensive expertise in strategic planning, market research, competitive analysis, and the development of educational and training programs related to digital printing/publishing and document management. Mr. Biscos is the coauthor of Digital Printing: The Reference Handbook, published in 1993 and updated in 1998 and 2004. He has spoken at a number of industry conferences and written numerous articles for publication.

Mr. Biscos holds Master of Science degrees in Economics and in Social Psychology.

Toby Cobrin

Toby Cobrin, EDP, is a Director for INTERQUEST who has been involved in the electronic document industry for more than 25 years. Her roles have included technical and marketing positions in a leading document service bureau, technology advisor to the trade association Xplor International, and research analyst for INTERQUEST. Over the past four years she has worked on numerous INTERQUEST studies, including The Digital Book & Manual Printing Opportunity and High Growth Segments of Digital Book Printing. Ms. Cobrin has spoken at numerous industry conferences and has contributed articles to leading industry trade journals.

Ms. Cobrin holds a Master of Science degree in Business from Columbia University.

Robert Taraborelli

Robert Taraborelli works with Pitney Bowes Business Insight, developing and cultivating the growth of the location, communication and operational intelligence space in Quebec. Taraborelli joins PBBI from Hewlett-Packard where he was responsible for promoting and licensing HP solutions as well as collaborating with top IT professionals in Quebec. Prior to this Taraborelli held senior sales roles at Knowledge Providers Inc., Business Objects Corp. and Cognos.

Robert's impressive history of IT sales success, in-depth understanding of the location and business intelligence market, and knowledge of the IT industry's forecasted tendencies helps him bring incredibly insightful knowledge to this forum.

France Côté, Vice President, Document Management Services

France Côté has more than 30 years of experience in the industry. He worked in the private and public sectors, both as a supplier and a buyer of information technology services. He is recognized as an information technology outsourcing specialist. France joined CGI in 1999: he was initially put in charge of the Company's call centers and printing centers, and subsequently acted as CGI's relationship manager for the Desjardins' Infrastructure Technology Services. In 2002, France was responsible for successfully merging the printing and mailing operations of Desjardins with those of CGI at the new Montreal Production Center. Effective October 1st, 2006, France was appointed Head of DMS Canada, CGI's Canadian business printing services.

Warren Werbitt

Warren Werbitt is the Founder and CEO of Pazazz. At the age of 25 Warren started Pazazz, a full-service independent printer based in Montreal. Pazazz is a solution provider delivering a one-stop-shop offering that is unique in the printing industry. Pazazz Printing, Pazazz Digital, Pazazz Labels and Pazazz Large Format ensure high quality print solutions to an ever-growing number of clients.

Pazazz is one of the first sheetfed printers in Canada and one of just 370 companies worldwide to achieve G7 Master Print certification. In addition to being certified by the FSC, PEFC and SFI, which all endorse sustainability; Pazazz promotes UV inks that contain zero Volatile Organic Compounds (VOC's) and zero Hazardous Airborne Particles (HAB's) and recycled paper. Warren's claim to fame is Pazazz's viral video "Printing's Alive", which has been viewed by more than 187,000 people on Youtube and was inducted into MarketingSherpa's Viral Hall of Fame.

In August 2009 Warren was inducted into the NAPL Soderstrom Society, an honours organization that recognizes the contributions of industry leaders, including printing firm owners, equipment manufacturers, consultants and educators. In October 2008 Warren received the Printer of the Year Award by Graphic Monthly Canada, the national acclaimed magazine for the printing industry.

Teresa Zwiener

Teresa Zwiener is Vice President of Product Management for CSG Systems' Output Solutions Business Unit. In this position, Zwiener is responsible for directing product strategy for CSG's document processing services. Zwiener has a tenured career in statement presentment and fulfillment and her experience includes account management and new customer acquisition activities.

Zwiener is a frequent speaker across industries that send electronic and printed documents in support of their customer care and billing applications. Zwiener is a knowledgeable advisor on statement presentment and production processes and related products as well as technology and industry trends.

Zwiener graduated from Creighton University with a degree in Organizational Communications and Marketing. Zwiener lives in Omaha and is a member of Women In Cable & Telecommunications (WICT).

Kim Snell

Kim Snell is Senior Business Analyst at Telus Communications Canada. From owner/operator of a commercial salmon fishing vessel in British Colombia to owner/operator of a commercial bakery in Alberta, Kim Snell went on to discover a fascination with organizing data and improving processes that has resulted in a more than 20-year career in information technology. Starting with TELUS, when it was still CLEARNET in 1997, working with transactional documents, variable messaging, document archive, address accuracy and print stream reconciliation for the past 11 years, Snell has been responsible for shaping the current and future strategic direction of her organization as it relates to customer communications initiatives. She has been instrumental in various roles as developer, senior business systems analyst and project manager on over seven bill redesigns or billing conversions. She is currently redesigning the TELUS wire line bill. In addition to training and proficiency in many software applications, Snell has a certificate of business analysis from McMaster University and an OutputLinks Women of Distinction honoree in 2009 honouring women who make an impact in the high volume transaction output industry.