2010 Digital Book Printing Forum
Introduction
For the fifth straight year INTERQUEST is offering a special seminar devoted to digital book production during the Publishing Business Conference & Expo, produced by Book Business magazine.
The 2010 event is designed around recent INTERQUEST research into digital book printing. INTERQUEST analysts will present key results from the company’s new study, Digital Book Printing: Market Analysis & Forecast, 2010-2015.

Organized by:
Tuesday March 9
8:15 a.m. to 5:00 p.m.
New York Marriott Marquis
New York
For more information:
Call: 434/979-9945 or
email: iquest@inter-quest.com
8:15 a.m. to 5:00 p.m.
New York Marriott Marquis
New York
Call: 434/979-9945 or
email: iquest@inter-quest.com
Agenda
MORNING
8:15–9:30 AM Publishing Business Conference Keynote Panel
9:30–10:00 AM
Coffee Break Publishing Business Expo opens 10:00–10:15 AM
Digital Book Printing Forum Welcome/Introduction 10:15–10:45 AM
Digital Book Printing Forum Keynote 10:45–11:45 AM
Leading Vendors Executive Panel
11:45–12:15 PM
Digital Book Printing Market Update (Part I)
- Gilles Biscos, President, INTERQUEST Ltd.
12:15–1:15 PM Lunch break & opportunity to tour show floor
AFTERNOON
1:15–2:30 PM
Book Printers Progress Report Panel
- Walter Silva, Founder, Conceptual Product Development Inc.
- Brent Marple, Technical Sales Support & Customer Education, Courier Companies, Inc.
- Stephen Wilson, Vice President of Digital Sales, CGX Publishing Solutions
- Larry Brewster, Senior Vice President Strategy and Business Development, Ingram Content Group
- Jac Garner, President & CEO, Webcrafters, Inc.
2:30–3:00 PM Break & opportunity to tour show floor
3:00–3:30 PM
Digital Book Printing Market Update (Part II)
- David Davis, Director, INTERQUEST Ltd.
3:30–4:45 PM
Distribute & Print Panel
- Larry Bennett, Vice President Digital Print Media, Baker & Taylor Digital Media Services
- Bruce F. Jacobsen, Executive Vice President, Bridgeport National Bindery, Inc.
- Bronwen Blaney, EBM Program Manager, Harvard Book Store
- Richard Hollick, Program Manager Print-on-demand, Oxford University Press New York
4:45-5:00 PM Conclusions & Wrap up
Testimonials
Comments from attendees to previous INTERQUEST Digital Book Forums:
“I thought the event was very well organized. I enjoyed seeing and hearing the speakers from different companies. Next year I will definitely spend more time at the Digital Book Forum.”Michael Wright
Production Control Manager
BNA, Inc.
John DePree
President & CEO
Bethany Press International
Paul Woodsum
Production Manager
Mary Baker Eddy
Robert Legault
Advisor to the President
CPI Group
Speakers
Larry Bennett

Larry Bennett holds the position of Vice President of Digital Print Media at Baker and Taylor, the world's largest distributor of books and complementary products. In that role, he is responsible for all aspects of TextStream, Baker & Taylor's Print On Demand Business. Prior to joining Baker & Taylor, he was president and founder of Public Square Books, a specialty book distribution company, acquired three years ago by Baker & Taylor. Before that, he was CEO of several small businesses in the book distribution space. Always an entrepreneur, he was president of Bennett Industries, a family business specializing in the import/export of specialty building materials, from 1980 through 1999. He earned a B.S. in Economics from the University of Pennsylvania's Wharton School of Business. He is a member of YPO (Young President's Organization).
Gilles Biscos

Gilles Biscos, the Founder and President of INTERQUEST, has spent over 25 years in the information processing industry. He has extensive expertise in strategic planning, market research, competitive analysis, and the development of educational and training programs related to digital printing/publishing and document management. Mr. Biscos is the coauthor of Digital Printing: The Reference Handbook, published in 1993 and updated in 1998 and 2004. He has spoken at a number of industry conferences and written numerous articles for publication.
Mr. Biscos holds Master of Science degrees in Economics and in Social Psychology.
Bronwen Blaney

Bronwen Blaney is the manager of the Print on Demand department at Harvard Book Store in Cambridge, MA. Harvard Book Store is an independently run bookstore known for an extraordinary book selection--and for a history of innovation. In 2009, the store installed an Espresso Book Machine (EBM), which Ms. Blaney utilizes to fill customer orders for current titles, print facsimiles of out of print books, and help self-published authors get their work into print and onto the shelf. Ms. Blaney has been active in the book industry for over a decade, having worked in three other independent bookstores before moving to Cambridge. She came to Harvard Book Store in the fall of 2004, after graduating from Brown University with a BA in History. She worked as the Assistant Manager until the fall of 2009, when Harvard Book Store acquired the EBM and launched its Print on Demand program.
Guy Broadhurst

Guy Broadhurst is Vice President, New Technologies and Client Development at Océ North America, Production Printing Systems. Guy has worked in the digital printing technology arena for more than 25 years. He joined Siemens Nixdorf Printing Systems in 1986 before it was acquired by Océ and later became Océ North America, Production Printing Systems. He helped pioneer Océ Print-on-Demand initiatives.
Today, as Vice President of New Technologies and Client Development, he is responsible for product management, marketing and sales for Océ JetStream high-speed inkjet printer business in North America and serves as a member of the global strategy teams of the Strategic Business Unit (SBU) to ensure that U.S. requirements are incorporated into the global SBU strategy and plans. Guy is responsible for planning and directing development, launch, positioning, marketing, and sales support activities for all digital printing systems, document and workflow management software systems, media development, and pre- and post-processing and finishing alliances. As such, he is actively engaged in market and customer research to determine market trends and the issues facing customers from which he is adeptly able to develop targeted and relevant solutions.
Larry Brewster

Mr. Brewster, Senior Vice President of Strategy and Business Development, is responsible for strategic partnerships and planning for Ingram Content Group. Mr. Brewster is one of the founding executives of Lightning Source, leading its initial startup, establishing and growing LSI's key partnerships, and overseeing its operations.
Mr. Brewster has a B.S. in Business Management from the University of Florida and an MBA from the University of Central Florida. After graduation he spent 14 years with IBM where he held several executive positions including Business Unit Executive of marketing operations for IBM Tennessee, CFO for IBM Tennessee operations, and Marketing Manager. He was then founder and CEO of an entrepreneurial venture specializing in marketing consumer technology, financial, and communications products.
Toby Cobrin

Toby Cobrin is a Director for INTERQUEST who has been involved in the electronic document industry for more than 25 years. Her roles have included technical and marketing positions in a leading document service bureau, technology advisor to the trade association Xplor International, and research analyst for INTERQUEST. Over the past four years she has worked on numerous INTERQUEST studies, including The Digital Book & Manual Printing Opportunity and High Growth Segments of Digital Book Printing. Ms. Cobrin has spoken at numerous industry conferences and has contributed articles to leading industry trade journals.
Ms. Cobrin holds a Master of Science degree in Business from Columbia University.
David Davis

David Davis is a Director for INTERQUEST and has more than 20 years experience in the printing and publishing industry where he has held both technical and managerial positions in newspaper, book production, and corporate publishing. He has extensive experience in implementing and managing digital production printing and publishing systems. He has authored numerous industry reports related to digital production printing. Mr. Davis has spoken at many industry events and is a regular contributor to a number of trade publications.
Mr. Davis holds a Master of Science degree in Printing Technology from the Rochester Institute of Technology.
John Conley

John Conley is the Vice President of Publishing at Xerox Corporation where he is responsible for developing and implementing the programs and strategies for growing the digital print business with Book Publishers, Retailers and Book Printers worldwide. John went to work for Xerox in October of 2004 after spending 27 years with R.R. Donnelley in their Book Printing Business.
Jac Garner

Jac Garner has been President and CEO of Webcrafters since 1996, and has been with Webcrafters since 1986, serving in various management capacities in human resources, sales and marketing, and manufacturing. Prior to joining Webcrafters, Jac worked in many areas of human resources in the medical industry, as well as at the University of Wisconsin. Jac has a degree in finance and economics from the University of Iowa, and a Masters Degree in Industrial Relations from the University of Wisconsin. In addition, Jac is a member of many boards, including BMI, the Greater Madison Chamber of Commerce, Wisconsin Manufacturers and Commerce, U.S. Bank, and previously Meriter Hospital and Health Services and Printing Industries of Wisconsin. He has worked in various capacities on the board and on campaign committees for the United Way of Dane County.
Richard Hollick

Richard Hollick has been involved with print-on-demand since its earliest days. He has worked at Cambridge University Press in the U.K. and the U.S., Macmillan Reference USA, Parachute Press, and now Oxford University Press where he is Program Manager, Print-on-Demand.
Bruce F. Jacobsen
Bruce Jacobsen is Executive Vice President of Bridgeport National Bindery, Inc. (Agawam, Massachusetts). With the company since 1978, he oversaw the changes that transformed Bridgeport National bindery from a company doing exclusively library binding to a multi-faceted on-demand digital book manufacturer. Most of his company’s current growth has come from its expansion in the print on demand business and from expanding its geographical market area—with customers on both coasts, in the Midwest and Europe.
Brent Marple

Brent Marple has been at the core of the development of new prepress systems and solutions for all of Courier’s print operations. Brent has been involved in all aspects of digital book production, from design to final output, and has been instrumental in Courier’s expansion of its four-color operation in Kendallville, Indiana. He continues to be involved in the research and development of new products and services, and is currently working on the implementation of color accurate, press-side soft proofing. Courier is both a book publisher, and the third largest book manufacturer in the U.S.
Aurelio Maruggi

Aurelio Maruggi is Vice President and General Manager, HP Inkjet High-speed Production Solutions. Maruggi and his team are responsible for the development of a new category of high-volume digital presses based on inkjet technology and the deployment of end-to-end solutions to accelerate the adoption of digital printing in the publishing and mailstream segments. Maruggi joined HP in December of 2002 to manage IPG Strategic Alliances. In 2005, his managerial role at HP expanded to include Original Equipment Manufacturer Business Development, Operations and Sales of HP products and inkjet technology.
Prior to his position with HP, Maruggi served in various technical roles with Olivetti, including a position as the program manager responsible for the development of the first Olivetti inkjet printer. He later acted as vice president of the Olivetti Inkjet division and then as general manager of Jetech, a joint venture between Olivetti Lexikon and Philips, in which he was chartered to develop fax and internet appliances for the European market.
Maruggi co-founded Yminds S.A. in Switzerland, an engineering firm specializing in advanced micromechanics and color science, and he has served as director of the board of Olivetti I-Jet S.p.A., Jetech S.p.A. and Yminds S.A. A native of Italy, Maruggi holds a master's degree in Electrical Engineering from the University of Padova. He currently resides with his family in San Diego, California.
Eric Owen

Eric Owen is in his 15th year at Kodak and has worked in virtually every area of the company's Graphics Communication Group. His current position as Director of Market Development has a strong focus on the early market preparation and client engagements for the Prosper Press, a Stream technology product. Eric is also taking on the new responsibility of Customer Experience for Kodak Inkjet Printing Solutions Group and will be designing and deploying an exciting new way for Kodak to present its solutions to clients in Dayton.
Eric has held many roles in sales and marketing throughout his career and has been very involved over time with various organizations including SGAUA where he held a Board position. In his past, Eric was a frequent speaker and occasional columnist for various prepress and technology oriented trade events and publications including Pre-Magazine, Catalog Age, MacWorld, MacWeek, Vue/Point and Seybold. Eric attended both the United States Merchant Marine Academy and Embry-Riddle Aeronautical University where he majored in engineering.
Carolyn Pittis

Carolyn Pittis is Senior Vice President, Global Author Services of HarperCollins Publishers Worldwide, one of the largest English-language publishers in the world and a subsidiary of News Corporation. In this role, she is responsible for building marketing and information tools and services to increase authors' reach and revenues in the digital marketplace. In addition, she oversees the HarperCollins Speakers' Bureau. She was appointed to this position in December 2009. Prior to her current position, she led the company's global marketing strategy and operations, focusing on the company's collection of corporate websites.
Pittis speaks frequently at industry conferences on a variety of marketing and business related topics of relevance to the book business. Throughout her career, she has focused on how information technology can add speed and scale for authors and their work. One product she created is Author Assistant, a proprietary digital platform that speeds the collection and distribution of author content. In 2009, Pittis was named as one of the Top 50 Women in Book Publishing by Book Business magazine. She holds a bachelor's and master's degree in history from Colgate University and University of Wisconsin-Madison, respectively, and is a 2004 graduate of the Executive Information Technology Management program at Columbia University. She began her publishing career at Leisure Books in 1989.
George Promis

George Promis is VP for global Production Continuous Forms Solutions & Technology Alliances for InfoPrint Solutions Company, soon to be a wholly owned subsidiary of Ricoh. His responsibilities include the direction of technology strategy as well as business development and management for InfoPrint Solutions' continuous forms Production Print product line.
Prior to joining IBM in January 1974 as a design engineer, George earned an electrical engineering degree with a minor in pre-med and chemistry. In 1978 George went into management and for over twenty years has developed and managed a number of products including magnetic /optical disk drives, as well as printers and copier products. George also received an Executive Management Certificate from the University of Arizona in 1996. Subsequently, George managed the marketing groups of large IBM engineering organizations and launched an industry leading high-speed monochrome and color printer product family. In 2001 George moved into business development for IBM Printing Systems. He was Chief Technology Officer (CTO) of InfoPrint Solutions Company at the early stages of the Joint Venture (a Ricoh-IBM joint venture) and had responsibility for business alliances including acquisition of hardware and software companies.
George has to his credit numerous papers, patents and presentations delivered at international conferences, along with the announcements of more than 10 major products for IBM, and a new color platform for InfoPrint which includes three current models.
Walter Silva

Walter, President of CPD, Inc., is a veteran Mechanical Engineer with over forty years of industry experience in plastic part design, molds and fixtures, and machinery development. Mr. Silva is the author of the well-known series of eighty-five Doctor Walt's™ books that cover CAD software, rapid prototyping, and technical desktop publishing. He is also the co-author of eleven multimedia training CDRoms. He is president of Pro Cad, Inc. and Conceptual Product Development, Inc.
Conceptual Product Development, Inc., a West Caldwell, NJ-based corporation, has been providing CAD instruction books, engineering education and consulting for sixteen years. Its mission in all endeavors is to help customers reduce the time and cost of product development by innovative application of powerful technical tools and techniques. CPD provides both general instruction texts for major CAD packages and customized printed matter. Products are sold worldwide both directly and through an extensive selection of dealers. CPD also offers On-demand publishing/fulfillment and short run printing services. CPD is also home of the DocWalt University, an online source for CAD and Mathematics education.
Stephen Wilson

Stephen Wilson graduated from RIT in 1981 and started his career at Case Hoyt responsible for developing the incoming material testing lab with SD Warren. He was promoted to multiple positions leading to manufacturing manager where he was responsible for all operations at Case Hoyt's sheet fed division.
Over the next six years Mr. Wilson gained additional manufacturing experience as VP Manufacturing and VP Operations with Craftsman Printing (Graphic industries) and Federated (Quebecor). In 1995 he went to Denver Colorado where he transitioned from manufacturing to sales. He went to work for National Printing where he led the web to print sales effort using Page Flex technology. He was promoted to VP Sales in 2005 and was responsible for sales in the National Hirschfield merger. There he was instrumental in the strategic direction of NH's digital and online efforts. Mr. Wilson is currently VP Digital Sales for Frederic Printing, a Consolidated Graphics company. He is responsible for CGX Publishing Solution and business development of Frederic Printing's digital operations.
Sponsors
Thank you to our esteemed sponsors who are dedicated to quality education in the marketplace.
To learn more about these companies, their service offerings and industry activities, just click on a logo to be directed to their sites.
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Photo Gallery from the 2009 Digital Book Printing Forum
Founded in 1989 and headquartered in Charlottesville, Virginia, INTERQUEST is a market and technology research and consulting firm in the field of digital printing and publishing. INTERQUEST has more than 2,000 clients worldwide; approximately two-thirds are end user organizations and one fourth are outside the United States. INTERQUEST activities and services include:
Multi-Client Market Research Studies & Industry Reports:
Over the last 19 years, INTERQUEST has produced numerous landmark multi-client market research studies on topics such as digital printing, print-on-demand, transactional printing, color printing and variable imaging, substrates, and pre-and post-processing/finishing. Studies on digital book manufacturing include:
Consulting Services:
INTERQUEST has conducted numerous consulting projects for leading industry players around the world. These include printing and finishing equipment vendors, software companies, service bureaus, end user companies, and trade organizations.
Seminars and Industry Forums:
Since 2003 INTERQUEST has conducted numerous seminars covering topics such as color production printing and personalized communications in graphic arts, transactional and vertical markets, as well as digital printing in government and higher education. Every year since 2006 INTERQUEST has organized "The Digital Book Printing Forum" during the Publishing Business Conference & Expo held in New York City. In 2008 and 2009 INTERQUEST organized similar events in Paris and Montreal.
Books and Guides:
INTERQUEST offers books and guides which are being used by many organizations including equipment vendors, print providers, and end-user companies to educate their sales, marketing, and technical staff as well as customers and resellers. These publications include the Guide to Paper and Digital Printing: What you Should Know
Target Audience
An event specifically targeted at:Providers
Publishers
Distributors
About Publishing Business Conference & Expo
The Publishing Business Conference & Expo has been produced by Book Business magazine since 1997, when it was launched as BookTech. It brings solution providers opportunities to connect with qualified prospects with buying power. In 2009, 52% of attendees surveyed intended to use the information they gathered at the expo for their upcoming purchasing decisions in the next 6 to 18 months.
More than 1,500 publishers and printers attend the Publishing Business Conference & Expo. Exhibitors use this expo to turn qualified leads into new business, keep their brands top of mind among industry leaders, announce latest solutions and launch new products. It is the place in the book market to network and develop new business relationships. www.PublishingBusiness.com
Book Business provides executives in the book publishing market with the practical information on strategies, tactics and technologies to succeed in these dynamic and changing times. www.BookBusinessMag.com
Parent North American Publishing Company (NAPCO) was established in 1958, and successfully operates magazines, trade shows and online services for various markets. Corporate Headquarters are in Philadelphia. Sales personnel are located in New York, Chicago and throughout the country. NAPCO's first publication, Printing Impressions, is today the most influential journal for printing and graphic arts worldwide.












