2011 Digital Book Printing Forum
Introduction 
For the sixth straight year INTERQUEST is offering a special seminar devoted to digital book production during the Publishing Business Conference & Expo, produced by Book Business magazine.
The 2011 event is designed around recent INTERQUEST research into digital book printing. INTERQUEST analysts will present key results from the company’s latest research in the field.

Organized by:
Tuesday April 5
9:00 a.m. to 5:00 p.m.
New York Marriott Marquis
New York
For more information:
Call: 434/979-9945 or
email: iquest@inter-quest.com
Sponsored by:
9:00 a.m. to 5:00 p.m.
New York Marriott Marquis
New York
Call: 434/979-9945 or
email: iquest@inter-quest.com
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Supported by:
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Agenda 
MORNING
8:00–9:00 AMRegistration
9:00–9:05 AMWelcome/Introduction
9:05–9:45 AMKeynote
- Bob Young, Founder & CEO, Lulu.com
9:45–10:15 AMDigital Book Printing Market Update & Forecast-- INTERQUEST Study Results (Part I)
- Gilles Biscos, President, INTERQUEST Ltd.
10:15–10:45 AM Coffee Break
10:45–12:00 AMBook Printers Progress Report Panel
- Chris Greene, President and CEO, Frederic Printing, a Consolidated Graphics’ Company
- Rick Dunn, Vice President Manufacturing, Hamilton Books
- Jim Robinson, Vice President of Operations and Administration, Harlequin Enterprises
- Gerry Cronin, Digital Products Manager, Webcom
12:00–1:00 PMLunch break & opportunity to tour show floor
AFTERNOON
1:00–2:00 PMLeading Vendors Executive Panel
- Eric Owen, Worldwide Vice President, Sales & Business Development, Digital Printing Solutions, Eastman Kodak Company
- Avi Basu, Manager, North America Business & Market Development, Indigo and Inkjet Press Solutions, Hewlett-Packard Company
- George Promis, Vice President for global Production Continuous Forms Solutions & Technology Alliances, InfoPrint Solutions Company
- Francis McMahon, Vice President Marketing, Production Printing Systems Division, Océ North America
- John Conley, Vice President of Publishing, Xerox Corporation
2:00–2:30 PMDigital Book Printing Market Update-- INTERQUEST Study Results (Part II)
- David Davis, Director, INTERQUEST, Ltd.
2:30–3:00 PMBreak & opportunity to tour show floor
3:00–4:00 PMFinishing, Paper, Workflow Developments & Challenges
- Bruce Watermann, Senior Vice President, Print Operations, Blurb
- Johan Laurent, Business Manager, Standard Finishing Systems; and Adi Chinai, Managing Director, King Printing
- Melissa Klug, Director of Marketing & Book Publishing Product Manager, Printing & Carbonless Papers Division, Glatfelter; and Andrew Pate, Director of Digital Sales and Programs, Edwards Brothers, Inc.
4:00–5:00 PMPublishers' Perspectives
- Pete Datos, Vice President Inventory & Procurement, Hachette Book Group USA
- Michael DeFazio, Vice President, Production Planning and Paper Purchasing, Random House, Inc.
- Dick Hanson, Data Operations Manager, Vance Publishing
- Lynn Terhune, Global Digital Print Administrator / Corporate, John Wiley & Sons
5:00–5:10 PMConclusions & Wrap up
Testimonials 
Comments from attendees to previous INTERQUEST Digital Book Forums:
“INTERQUEST seminars bring together important information through surveys and a broad range of speakers to stimulate strategic thinking on how to approach challenges in our business.”Jim Robinson
Vice President of Operations and Administration
Harlequin Enterprises
Michael Wright
Production Control Manager
BNA, Inc.
John DePree
President & CEO
Bethany Press International
Paul Woodsum
Production Manager
Mary Baker Eddy
Robert Legault
Advisor to the President
CPI Group
Speakers 
Avi Basu

Avi Basu leads the Business & Market Development group at HP’s Graphic Solutions Business. He has 20 years of experience in the technology industry including product development, product & business management, and sales management.
Mr. Basu is responsible for the strategies and programs to help HP’s customers, user community (Dscoop) and partners to develop profitable, sustainable digital print business. He works with HP’s customers to help them develop profitable digital print business by targeting and developing the available and emerging new market opportunities. Mr. Basu serves on the Advisory Board for the Graphic Communication Department at Cal Poly University at San Luis Obispo.
His team of seasoned industry veterans with specific domain expertise also partner with key industry influencers and thought leaders including Publishers, content owners, retailers, agencies, and brands. Mr. Basu’s background includes a B.S. in Physics and a M.S. in Information Sciences from the University of Arizona.
Gilles Biscos

Gilles Biscos, the Founder and President of INTERQUEST, has spent over 25 years in the information processing industry. He has extensive expertise in strategic planning, market research, competitive analysis, and the development of educational and training programs related to digital printing/publishing and document management. Mr. Biscos is the coauthor of Digital Printing: The Reference Handbook, published in 1993 and updated in 1998 and 2004. He has spoken at a number of industry conferences and written numerous articles for publication.
Mr. Biscos holds Master of Science degrees in Economics and in Social Psychology.
Adi Chinai

Adi Chinai is the Managing Director of King Printing Co., Inc. a nationally recognized short-run book manufacturer. He is responsible for directing King Printing’s manufacturing strategies and implementations for growth domestically and internationally by working to expand customer education of new and emerging technologies available in the book industry. Adi has played an instrumental role in the growth of inkjet printing and short run book binding in the book segment. His experience prior to the book business was in finance where he held a position at Merrill Lynch.
Driven to succeed, Adi earned his MBA while working full time and focused on transitioning into an more industrial focused position, similar to the ones he advised. He holds a BS in Finance and an MBA with an operations concentration. When not working, Adi enjoys Golf, Skiing, Fishing, and Travelling with his Family.
Toby Cobrin

Toby Cobrin is a Director for INTERQUEST who has been involved in the electronic document industry for more than 25 years. Her roles have included technical and marketing positions in a leading document service bureau, technology advisor to the trade association Xplor International, and research analyst for INTERQUEST. Over the past four years she has worked on numerous INTERQUEST studies, including The Digital Book & Manual Printing Opportunity and High Growth Segments of Digital Book Printing. Ms. Cobrin has spoken at numerous industry conferences and has contributed articles to leading industry trade journals.
Ms. Cobrin holds a Master of Science degree in Business from Columbia University.
John Conley

John Conley is the Vice President of Publishing at Xerox Corporation where he is responsible for developing and implementing the programs and strategies for growing the digital print business with Book Publishers, Retailers and Book Printers worldwide. John went to work for Xerox in October of 2004 after spending 27 years with R.R. Donnelley in their Book Printing Business.
Gerry Cronin

Gerry Cronin is a 25-year veteran in book manufacturing with 18 years of senior responsibility at Webcom developing key business markets that include the print production of manuals and catalogs. His focus extends to guiding customer consultation of both conventional printing and the forefront of digital printing. With extensive knowledge in manufacturing and sales aspects of the business, Gerry applies his experience and insights when bridging technical features and customer benefits. This skill set made Gerry a natural candidate to lead New Product Development at Webcom. In particular, Gerry has been part of the team that set the direction for Webcom's unique BookFWD production program. This initiative is anchored by the installation of the only high speed HP T300 inkjet web press in Canada.
Pete Datos

Pete Datos is a senior Operations executive with more than twenty years experience in supply chain management; nearly ten of those years have been spent within the publishing industry. He is currently a Vice President at Hachette Book Group, responsible for inventory and procurement. Before joining Hachette, Pete was Vice President, Global Supply Chain, for Scholastic and worked for more than a decade in a variety of roles at Unilever. He has a Bachelor of Science degree in Operations Research and Industrial Engineering from Cornell University, and an MBA in Finance and Marketing from New York University. Pete has a long history of implementing best practices across the extended supply chain and is currently the chair of the US Book Industry Environmental Council.
David Davis

David Davis is a Director for INTERQUEST and has more than 20 years experience in the printing and publishing industry where he has held both technical and managerial positions in newspaper, book production, and corporate publishing. He has extensive experience in implementing and managing digital production printing and publishing systems. He has authored numerous industry reports related to digital production printing. Mr. Davis has spoken at many industry events and is a regular contributor to a number of trade publications.
Mr. Davis holds a Master of Science degree in Printing Technology from the Rochester Institute of Technology.
Michael DeFazio

Michael DeFazio is Vice President – Production Planning and Paper Purchasing at Random House, Inc. A 16-year veteran of the book publishing industry, Michael has held various operational positions during his career. In addition to his daily responsibilities, he also co-chairs the Random House Green Committee where he serves as Random House’s representative on many of the industry’s environmental committees. Currently, he is a key contributor in the development of Random House’s corporate digital print strategy by working with printers, retailers and manufacturers to understand how the new technologies and economics of digital printing will affect the supply chain.
Rick Dunn
Rick Dunn is currently the Vice President of Manufacturing at Hamilton Printing Company in Castleton, NY. Hamilton Printing Company, a
traditional offset book manufacturer that as been supplying the publishing market with paperback and hardcover books for 99 years. He has 20 years of book manufacturing experience and has recently introduced short run digital book manufacturing to the company. He joined Hamilton Printing Company after spending 12 years at Courier Corporation as Director of Manufacturing and Director of Production Services.
Chris Greene
Chris Greene serves as president of Frederic Printing in Denver, Colorado, a Consolidated Graphics, Inc. (NYSE: CGX) company, where he has served since 2003. During that time he has also served in the capacity of president of CGX Publishing Solutions, a business development group of Consolidated Graphics. While servicing businesses throughout the United States, Greene has overseen a more than 300 percent growth in revenues and an expansion in the company's service offering, which includes the latest digital technologies and a specialty in on-demand book printing. Greene manages more than 200 customer-focused employees in delivering a first-rate experience for its clients and partners. At CGX Publishing Solutions, Greene has overseen the installation of multiple digital inkjet web presses and leads the company as a beta site for development of this technology.
Greene has worked in the printing industry for more than 18 years. Prior to joining Consolidated Graphics, Greene served as vice president of Sales at National Printing and Packaging. Greene graduated from The University of Iowa with a degree in Communications.
Dick Hanson

Dick Hanson spent most of his adult life as a school teacher, mostly in a suburban Kansas City public school district but also including a stint working for a private company in Tokyo. In addition to teaching English to Japanese businessmen, he produced several textbooks used for the company classes.
He retired from the classroom in 2004, becoming an administrator and publications coordinator for the local arm of the USGA. He moved to Vance Publishing Corporation in 2006, where his position as Data Operations Manager for The Greenbook Group includes production of the print publications.
Hanson is a graduate of the University of Kansas with degrees in English Education and Advertising Journalism.
Melissa Klug

Melissa Klug is the Director of Marketing and Book Publishing Product Manager for Glatfelter, which has been providing publishers with high-quality free-sheet publishing paper for over 100 years. Glatfelter recently launched a digital platform of papers, including papers specifically engineered for toner-based or inkjet applications. Melissa has been with Glatfelter for 13 years, with the past 3 years in the publishing portion of the division.
Johan Laurent

Johan Laurent is the Business Manager at Standard Finishing Systems, responsible for Hunkeler pre- and post processing equipment. He works with customers in Canada and the US, as well as leading digital press manufacturers such as HP, InfoPrint, Kodak, Screen, Océ and Xerox to create optimized, complete finishing solutions. Prior to joining Standard, Johan was Director of Marketing at Xeikon America, and Product Manager at Xeikon in Belgium.
Francis McMahon
As Vice President of Marketing for the Océ North America Production Printing Systems division, Francis McMahon is responsible for driving the company's marketing strategy and execution to support the company's business goals. A seasoned marketing executive, Mr. McMahon leverages more than 20 years of printing industry experience in the areas of business development, sales training and development, lead generation, marketing communications and press and analyst relations.His in-depth experience in the graphic arts industry brings insight and expertise to development of strategic tools, programs and solutions that help Océ customers prosper in an increasingly competitive business environment.
As an active supporter of the graphic arts community, Mr. McMahon is a member of the National Association of Printing Leadership Board, the NYU Graphic Communications Management and Technology M.A. Program Advisory Board and the Electronic Document Systems Foundation. In 2007, he was inducted into the Soderstrom Society. He holds a Bachelor of Science degree in Business Administration from San Francisco State University and a Masters of Business Administration from the Rochester Institute of Technology.
Eric Owen

Eric I. Owen was named Vice President of Sales for Kodak’s Commercial Digital Printing Solutions group in March 2010. Mr. Owen is in his 15th year at Kodak and has worked in virtually every area of our Business to Business Graphics Communication Group. His previous position as Director of Market Development had a strong focus on the early market awareness and client engagements for the Kodak Prosper Press, a Stream Inkjet Technology product. In November 2007, Mr. Owen was named Manager, Photo Services for Kodak’s Graphic Communications Group. He previously held the position of Global Account Manager for Kodak, and the former Creo and Scitex America.
Mr. Owen has more than 20 years of experience in sales and marketing and has been very involved with various organizations including SGAUA where he held a Board position. Mr. Owen has been a frequent speaker and occasional columnist for various prepress and technology-oriented trade events and publications including Pre-Magazine, Catalog Age, MacWorld, MacWeek, Vue/Point and Seybold. Mr. Owen’s expansive background includes expert level understanding of traditional and digital print solutions, photographic market solutions, and Prepress systems from an operational and business growth focus. Mr. Owen attended both the United States Merchant Marine Academy and Embry-Riddle Aeronautical University where he majored in Engineering.
Andrew Pate

Andrew Pate is a veteran in Book Publishing with a focus on new technologies. He was Senior VP of Business Development at On Demand Books, and Senior VP Global Operations at Lulu.com. He was with the early team at Lightning Source as VP Business Development. Prior to that he was Exec VP and COO at Rutledge Hill Press, successfully transitioning that general trade publisher to become part of Thomas Nelson. It was there that he first incorporated the very early print on demand capabilities as an inventory solution. From there he has been a key proponent of technologies enabling the exploding self-publishing and web based publishing markets. He has given talks worldwide on "The Convergence of Technology and Intellectual Property". Andrew has a BA from Vanderbilt University and a MBA from Xavier University.
George Promis

George Promis is Vice President of Continuous Forms Production Solutions & Technology Alliances for InfoPrint Solutions, a Ricoh company. George has more than 30 years of experience in the development and research of inkjet solutions and holds multiple patents in this space.
George began his career at IBM as an electrical design engineer in 1974. He has managed various development groups, designing magnetic and optical disk drive products and printer and copier platforms. He was promoted to the Laboratory Director for hardware in 1996 and moved into an executive production output marketing position in the late ‘90’s. Throughout his career, George announced a significant number of major products, wrote numerous expert position papers, presented at multiple international conferences and received a number of patents. Many of these activities were related to his expertise in and knowledge of printing and inkjet technology.
Currently his responsibilities include setting technology directions, business development and production continuous forms product management.
Jim Robinson

Jim Robinson graduated from the University of Guelph in 1972 with a B.Sc. in Agriculture, specializing in dairy products. Jim found his main interest was in working with people and looking for continuous improvement in an operational environment. Jim worked in the food industry with William Neilson, Cadbury Schweppes Powell and McGavin Foods. Jim was attracted to the printing industry in 1987 by a Toronto based roto gravure printing company looking for an operational leader with no experience in the printing field. The feeling was that to survive Free Trade they would have to think outside the box. During their expansion in 1993, Quebecor bought the company and Jim stayed with Quebecor, responsible for the roto gravure facility and an offset printing facility in Concord, until 1996.
In 1996 Jim joined Harlequin Enterprises as Vice President of Operations and Administration. He is responsible for purchasing, copy editing, typesetting, assembly, paper procurement, print contracts and the distribution of 150 million books annually in North America and the effective manufacturing of an equal volume spread between 12 Harlequin Publishers around the world.
Lynn Terhune

Lynn Terhune, Global Digital Print Administrator of John Wiley & Sons / Corporate, has over 20 years of production, manufacturing and estimating experience in the publishing industry. Over the past 13 years Lynn has led the Wiley charge to keep books in print through the use of digital printing.
In 1995 Lynn joined Wiley as an Estimating Manager for the Publishing Support Operations group in Corporate Finance. In 2003, with a whole team of IT, Operations, Inventory and Manufacturing folks behind her, she launched the Wiley US POD Program which now includes almost 15,000 titles and has grown to become a multi-million dollar revenue opportunity for Wiley.
Lynn began her publishing career from a temporary position that turned permanent in the Production Department at Cliggott Publishing, a medical journal publisher. She learned book production at the American Bible Society and then took a Production Manager position at Longmeadow Press, Waldenbooks proprietary publishing company.
Lynn holds a Bachelor of Arts degree in Environmental Design from the State University of New York at Buffalo. Lynn has been quoted in several industry pieces regarding Wiley’s Global Demand Print Program success and she is the co-author of Wiley’s internal customer care resource guide, Print on Demand for Dummies. She also completed work on editing and contributing to Digital Book Printing for Dummies for the industry in partnership with BISG in November 2009. In the May 2009 issue of Book Business magazine, Lynn was named to the prestigious list of "50 Top Women in Book Publishing". In October 2009, Lynn was the keynote speaker at an event in Brazil for Bandeirantes Graphica’s launch of their Books on Demand Program.
Bruce Watermann

Bruce Watermann has worked in the visual communications sector for over 30 years. A photographer and digital imaging pioneer, he has merged traditional skills with state-of-the-art technologies to accurately represent fine art and photography in the digital world. As Senior Vice President, Print Operations, Bruce oversees global print production strategy, technology and partner relationships for Blurb, Inc. and is responsible for the creation of what is widely regarded as the most comprehensive and agile digital print network in the self-publishing industry. Blurb is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb’s platform makes it easy to design, publish, market and sell professional-quality books and was recently named by Inc. Magazine as the fastest growing private media company.
Prior to joining Blurb in 2005, Bruce worked as an executive consultant to the digital imaging industry, helping established companies and start-ups to develop efficient and forward-thinking procedures to promote access and sales of photography, fine art and photo products. He was also part of the management team that took the company that became Bill Gates’ Corbis Corporation out of R&D into a real-world business. As Corbis’ Director of Global Imaging Operations from 1994-2000, Bruce was the principal decision-maker for standards at Corbis’ five image production facilities and was pivotal in the creation of the multi-million-image Corbis Collection. From 1981-1993 Bruce was Vice President-Production for Pacific Color, Inc. the Northwest’s premier digital and photographic imaging laboratory.
Bob Young

Bob Young is the founder and CEO of Lulu.com, the leader in open-publishing, that has empowered over 1.1 million creators in over 240 countries and territories to profit by enabling them to bring their knowledge and expertise to their customers more easily than ever before. Founded in 2002, Lulu.com is Young's most recent endeavor. The success of this company has earned Young notable recognition; he was named one of the "Top 50 Agenda-Setters in the Technology Industry in 2006" and was ranked as the fourth "Top Entrepreneur for 2006," both by Silicon.com.
In 1993, Young co-founded Red Hat, the open source software company that gives hardware and software vendors a standard platform on which to certify their technology. Red Hat has evolved into a Fortune 500 company and chief rival to Microsoft and Sun. His success at Red Hat won him industry accolades, including nomination as one of Business Week's "Top Entrepreneurs" in 1999.
Before founding Red Hat, Young spent 20 years at the helm of two computer leasing companies that he founded. His experiences as a high-tech entrepreneur combined with his innate marketing savvy led to Red Hat's success. His book, "Under the Radar," chronicles how Red Hat's open source strategy successfully won industry wide acceptance in a market previously dominated by proprietary binary-only systems. In 2000, Young co-founded the Center for Public Domain, a non-profit foundation created to bolster healthy conversation of intellectual property, patent and copyright law, and the management of the public domain for the common good.
Young graduated from the University of Toronto in 1976 prior to beginning his career in the computer finance arena. In 2003, Young purchased the Hamilton Tiger-Cats of the Canadian Football League and currently serves as the league's vice chairman.
Sponsors 
Thank you to our esteemed sponsors who are dedicated to quality education in the marketplace.
To learn more about these companies, their service offerings and industry activities, just click on their logos to be directed to their sites.
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Founded in 1989 and headquartered in Charlottesville, Virginia, INTERQUEST is a market and technology research and consulting firm in the field of digital printing and publishing. INTERQUEST has more than 2,000 clients worldwide; approximately two-thirds are end user organizations and one fourth are outside the United States. INTERQUEST activities and services include:
Multi-Client Market Research Studies & Industry Reports:
Over the last 19 years, INTERQUEST has produced numerous landmark multi-client market research studies on topics such as digital printing, print-on-demand, transactional printing, color printing and variable imaging, substrates, and pre-and post-processing/finishing. Studies on digital book manufacturing include:
Consulting Services:
INTERQUEST has conducted numerous consulting projects for leading industry players around the world. These include printing and finishing equipment vendors, software companies, service bureaus, end user companies, and trade organizations.
Seminars and Industry Forums:
Since 2003 INTERQUEST has conducted numerous seminars covering topics such as color production printing and personalized communications in graphic arts, transactional and vertical markets, as well as digital printing in government and higher education. Every year since 2006 INTERQUEST has organized "The Digital Book Printing Forum" during the Publishing Business Conference & Expo held in New York City. In 2008 and 2009 INTERQUEST organized similar events in Paris and Montreal.
Books and Guides:
INTERQUEST offers books and guides which are being used by many organizations including equipment vendors, print providers, and end-user companies to educate their sales, marketing, and technical staff as well as customers and resellers. These publications include the Guide to Paper and Digital Printing: What you Should Know
Target Audience 
An event specifically targeted at:
Providers
Publishers
Others
About Publishing Business Conference & Expo 
The Publishing Business Conference & Expo has been produced by Book Business magazine since 1997, when it was launched as BookTech. It brings solution providers opportunities to connect with qualified prospects with buying power. In 2009, 52% of attendees surveyed intended to use the information they gathered at the expo for their upcoming purchasing decisions in the next 6 to 18 months.
More than 1,500 publishers and printers attend the Publishing Business Conference & Expo. Exhibitors use this expo to turn qualified leads into new business, keep their brands top of mind among industry leaders, announce latest solutions and launch new products. It is the place in the book market to network and develop new business relationships. www.PublishingBusiness.com
Book Business provides executives in the book publishing market with the practical information on strategies, tactics and technologies to succeed in these dynamic and changing times. www.BookBusinessMag.com
Parent North American Publishing Company (NAPCO) was established in 1958, and successfully operates magazines, trade shows and online services for various markets. Corporate Headquarters are in Philadelphia. Sales personnel are located in New York, Chicago and throughout the country. NAPCO's first publication, Printing Impressions, is today the most influential journal for printing and graphic arts worldwide.




















