2011 Toronto Digital Printing Forum
Introduction
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Encouraged by the success of its Digital Printing Forum held for the first time in Toronto in 2010, INTERQUEST is organizing a similar event in 2011.
The morning seminar will focus on the synergies between printed and electronic communications. Other key topics to be discussed include trends in personalized marketing communications and the convergence of direct mail and transactional printing applications.
The afternoon portion of the event will be dedicated to digital book and manual printing. Leading industry players will discuss market trends, applications and opportunities, and challenges.
The 2011 Toronto Digital Printing Forum is designed around recent INTERQUEST market research studies conducted in North America.
Organized by: 
In Partnership with: 
Wednesday, May 11
9:00 a.m. to 6:00 p.m.
Ryerson University
Toronto, Ontario
For more information, call 1-434-979-9945
email: iquest@inter-quest.com
Sponsored by:
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Seminar Outline
08:00-09:00 Registration/breakfast
MORNING
Digital Printing & Multi-channel Communications
09:00-09:05Welcome/Introduction
09:05-9:30Digital Printing & Multi-channel Communications:
Market Trends & Forecast, 2010-2015
INTERQUEST will present the results of its recent studies in the direct marketing, direct mail, and multi-channel communications in North America.
- Toby Cobrin, Director, INTERQUEST Ltd.,
- John Zarwan, President, J Zarwan Partners
9:30-10:30Synergies between Printed & Electronic Communications
Agencies, marketing companies & corporate users/buyers will present successful cross media campaigns they have implemented.
Case studies, Q&A
- Eleanor Rafter, Director Partner Program Planning & Strategy, Canada Post
- Kate Dunn, President, Digital Innovations Group
- Julie Northrup, Innovations Specialist, Harmony Innovations
- Ed Rooney, Director Business Development, Lowe Martin Group
10:30-11:00Break/visit sponsors’ display tables
11:00-11:30Transactional Printing/Transpromo: Market Trends & Forecast, 2010-2015
INTERQUEST will present key results from its latest studies in the U.S. and Canadian transactional/transpromo markets.
- Gilles Biscos, President, INTERQUEST Ltd.,
11:30-12:30Convergence of Direct Mail & Transactional/Transpromo
Leading transactional service bureaus and corporate users/buyers will present powerful personalized direct mail campaigns and transpromo applications they have recently developed.
Case studies, Q&A
- Rich Bassett, President, Bassett Direct
- Maureen Kotopski, Director, IS Shared Services -- Senior Manager, Project & Portfolio Management, Co-operators Life Insurance Company
- Cyril Philipose, Senior Designer and Consultant, Prinova Inc.
- Other Speaker TBA
12:30-13:30Lunch/Visit sponsors’ display tables
AFTERNOON
Digital Book & Manual Printing
13:30-14:00Market Trends & Forecast (Part 1)
INTERQUEST will present key results from its latest research in digital book printing in North America.
- Gilles Biscos, President, INTERQUEST Ltd.,
14:00-15:00Book Printers & Distributors Progress Report
Leading book printers and distributors will present their experiences, applications, and challenges with digital printing applications
Case studies, Q&A
- David Hetherington, Vice President Academic/Educational Merchandising & Digital Printing, Baker & Taylor
- Andrew Pate, Director of Digital Sales and Programs, Edwards Brothers, Inc.
- Rob Clements, Content Acquisition Sales Consultant, Canada, Ingram Content Group
- Mike Collinge, President & CEO, Webcom
15:00-15:30Break/Visit sponsors’ display tables
15:30-16:00Market Trends & Forecast (Part 2)
- Toby Cobrin, Director, INTERQUEST Ltd.,
16:00-17:00Publishers’ Perspectives Panel
Publishers will share their experiences with digital printing, along with their views on the synergy/competition between printed books and eBooks/electronic content, as well as the impact of new digital printing technology developments on their manufacturing.
- Heather Davies, Production Manager, Annick Press Ltd.,
- Bryon Moore, General Manager, Grey House Publishing Canada
- Sharon Houston, Director of Manufacturing & Paper, Pearson Canada
- David Ward, Production Manager, Random house of Canada/McClelland & Stewart
17:00-18:00Cocktail party sponsored by Webcom
Target Audience
Digital Printing & Multi-Channel Communications
Third-Party Providers
- Transactional printing service bureaus
- Direct mail printers
- Commercial printers
- Digital print providers
- Marketing/communication firms
- Advertising Agencies
Corporate Users/Print buyers
- Data centers & billing operations
- In-plants/CRDs
- Print & mail operations
- Graphic arts/document services departments
- Marketing & communication departments
Digital Book & Manual Printing
Publishers
- Book publishers
- University presses
- Multi-media publishers
Third-party Providers
- Book manufacturers/printers
- Commercial printers
- Digital printers
- Binding & finishing specialists
- Book distributors
Others
- Libraries
- Large retail establishments
- Corporate & government publishing services
- Educational organizations
Testimonials
Comments from attendees to previous INTERQUEST Digital Book Forums:
“INTERQUEST seminars bring together important information through surveys and a broad range of speakers to stimulate strategic thinking on how to approach challenges in our business.”Jim Robinson
Vice President of Operations and Administration
Harlequin Enterprises
Michael Wright
Production Control Manager
BNA, Inc.
John DePree
President & CEO
Bethany Press International
Paul Woodsum
Production Manager
Mary Baker Eddy
Robert Legault
Advisor to the President
CPI Group
Ryerson University
School of Graphic Communications Management
125 Bond St., Toronto, Ontario
M5B 1Y2, Canada
Tel: 416-979-5050
Fax: 416-979-5090
Map of the GCM Building: http://www.ryerson.ca/gcm/pages/map.html/
Registration Now Closed
Speakers
Rich Bassett
Rich Bassett, President of Bassett Direct, is one of Canada's leading direct marketers. Following his graduation from the Graphic Arts management program at Ryerson, he joined Yorkville Press. During his 25 years at Yorkville, Rich held several key positions including being one of the founding partners and President (1987 to 1991). Rich was instrumental in transitioning Yorkville from a commercial sheet fed printing company into a direct mail production company. In 1991 Rich became President, Corporate Marketing and Sales (1991 to 1994), for the Maclean Hunter Group of Graphic Arts Companies. Following the Rogers acquisition of Maclean Hunter in 1994, he founded Bassett Direct. Bassett Direct has grown to become on of Canada's premier direct mail and variable printing production companies.
Rich has been widely recognized throughout the industry as a passionate innovator and customer focused individual. Always eager to help, he has served on many charitable boards and committees. Rich has received a number of industry awards, including: Direct Marketing of the Year; Named as one of Canada's 50 most influential people in Graphic Arts Industry; and CMA Lifetime Achievement Award.
Gilles Biscos
Gilles Biscos, the Founder and President of INTERQUEST, has spent over 25 years in the information processing industry. He has extensive expertise in strategic planning, market research, competitive analysis, and the development of educational and training programs related to digital printing/publishing and document management. Mr. Biscos is the coauthor of Digital Printing: The Reference Handbook, published in 1993 and updated in 1998 and 2004. He has spoken at a number of industry conferences and written numerous articles for publication.
Mr. Biscos holds Master of Science degrees in Economics and in Social Psychology.
Rob Clements
Rob Clements (Ph.D. cand., University of Liverpool) is a Toronto-based publishing consultant with 14 years experience in the Canadian publishing industry. Since 2007 he has provided consulting services to numerous publishers on behalf of Lightning Source, the leading print-on-demand company in the world.
Toby Cobrin
Toby Cobrin is a Director for INTERQUEST who has been involved in the electronic document industry for more than 25 years. Her roles have included technical and marketing positions in a leading document service bureau, technology advisor to the trade association Xplor International, and research analyst for INTERQUEST. Over the past four years she has worked on numerous INTERQUEST studies, including The Digital Book & Manual Printing Opportunity and High Growth Segments of Digital Book Printing. Ms. Cobrin has spoken at numerous industry conferences and has contributed articles to leading industry trade journals.
Ms. Cobrin holds a Master of Science degree in Business from Columbia University.
Mike Collinge
Mike Collinge brings a strong customer focus and energetic drive to his role as President and CEO of Webcom. After graduating from Ryerson University in 1980, Mike began his career at Webcom, progressing steadily through various roles with increasing responsibility from Estimator to President. While serving as VP of Marketing and Sales, Mike played an instrumental role in building Webcom's sales in the U.S. and Canada and in expanding the company's digital and web offset printing services for books to include catalogs, manuals and directories. Mike is actively involved with publishing industry advocacy and leadership. He has been elected to serve as the Vice President and President Elect for the Book Manufacturer's Institute as well as having held various leadership roles for organizations such as the Book and Periodical Council and the Canadian Book Manufacturers' Association.
Heather Davies
For the past 21 years, Heather Davies has been the production manager at Annick Press, a Canadian independent publisher of children's books. As well as scheduling and coordinating the production of all new titles and reprints during the year, she provides technical support to all areas of the company. She currently manages Annick's digital printing program and is spearheading the conversion of its titles to e-book format.
Kate Dunn
Kate Dunn is president and founder of Digital Innovations Group (DIG) in Richmond, Virginia. DIG is an award-winning marketing firm specializing in targeted, personalized direct marketing campaigns and marketing collateral. Kate began her career in sales with Xerox and held many positions during her fifteen-year tenure with the company. As a member of a select team, she was responsible for the development of a marketing programs used in the graphic arts segment which resulted in millions of dollars in new business for Xerox. She also served as Vice President of Sales and Marketing for Choice Communications, Inc., a commercial offset printing company, and spearheaded the development of Choice 1:1, the personalized printing division.
Kate is currently on the faculty of the University of Richmond's Robins School of Business and the board of the Digital Imaging Customer Exchange (DICE). She graduated cum laude with a Bachelor of Arts degree in history from Villanova University and currently resides in Midlothian, Virginia with her husband Scott, their three children and her best friend, Lucky.
Sharon Houston
Sharon Houston is the Director of Manufacturing and Paper Inventory for Pearson Canada. Sharon began her career with Prentice-Hall Canada 37 years ago working in many facets of the corporation with finality in the production and manufacturing arena. Sharon currently oversees all manufacturing of print and non-print product coupled with paper management for Pearson Canada. Included in the print portfolio is digital print, a front runner of opportunity for Pearson North America and the general publishing population.
Maureen Kotopski
Maureen Kotopski is the Director of Shared Services with The Co-operators Life Insurance Company. Sustainability is a key corporate initiative at The Co-operators. As part of this initiative an extensive Print Strategy was undertaken. This initiative allowed streamlining and efficiencies that had a sizeable impact on the carbon footprint of the organization. Co-operators has also enabled efficiencies utilizing GMC's Print Net T application.
Bryon Moore
Bryon Moore, General Manager of Grey House Publishing Canada, began his publishing career with Copp Clark Professional in 1997 as a Telemarketing Supervisor after he completed his Honours Bachelor of Commerce degree from Laurentian University. He was quickly promoted to Sales Manager where he was responsible for the entire directory business sales effort when Micromedia acquired the business from CCP in 1998. During the next eight years Bryon thrived through two more acquisitions and received just as many promotions, he played an integral role in developing proprietary platforms for content delivery and creating a custom CRM solution for his sales team. In late 2006, the directory business was purchased by Grey House Publishing from ProQuest and the owners specifically asked Bryon to lead the way and open a Canadian office by becoming the General Manager where he has spent the last five years consistently overcoming the challenges facing the publishing industry.
Julie Northrup
Julie Northrup is the Innovations Specialist at Harmony. With over 20 years of print experience, she helps Harmony's clients add new strategies and approaches to their communication mix, including integrating print, email, mobile and on-line approaches.She has been promoting the value of cross-media communications since the late 1990's when she helped launch some of the first on-line real estate listing systems in Canada.
Julie has worked on industry-leading, often award winning, one-to-one marketing programs, assisting companies to leverage the full potential of data-driven strategies. She's developed multi-channel communication solutions for companies as diverse as Fujifilm Canada, Creo and Tourism PEI. She's spoken at numerous events as part of the Xerox 1:1 Lab as well as to industry conferences.
Andrew Pate
Andrew Pate is a veteran in Book Publishing with a focus on new technologies. He was Senior VP of Business Development at On Demand Books, and Senior VP Global Operations at Lulu.com. He was with the early team at Lightning Source as VP Business Development. Prior to that he was Exec VP and COO at Rutledge Hill Press, successfully transitioning that general trade publisher to become part of Thomas Nelson. It was there that he first incorporated the very early print on demand capabilities as an inventory solution. From there he has been a key proponent of technologies enabling the exploding self-publishing and web based publishing markets. He has given talks worldwide on "The Convergence of Technology and Intellectual Property". Andrew has a BA from Vanderbilt University and a MBA from Xavier University.
Cyril Philipose
As Senior Designer and Consultant, Cyril is responsible of developing innovative and creative design concepts for Prinova's clients. Cyril brings over 8 years of information design experience to the Prinova communications services team and has contributed to the development of award-winning creative concepts over the past few years.
As Senior Designer and Consultant, Cyril is responsible of developing innovative and creative design concepts for Prinova's clients. Cyril brings over 8 years of information design experience to the Prinova communications services team and has contributed to the development of award-winning creative concepts over the past few years.
Eleanor Rafter
As part of the Partner Development Management team at Canada Post, Eleanor Rafter champions the enduring power of leveraging Partners and their capabilities as a business-builder for companies in Canada. Eleanor has 15 years experience in direct marketing helping marketers acquire and retain customers specifically in the Small and Medium sized businesses. She also spent 2 years developing programs for the manufacturing sector, building programs for the packaged goods and automotive industry. Prior to joining Canada Post Eleanor worked in Out-of-Home advertising on business development strategies.
Eleanor has also a passion for promoting and encouraging best practices in mailing "green". Eleanor was educated in Ireland and is the proud mother of an energetic nine year old boy.
Ed Rooney
Ed joined the Lowe-Martin Group in 2000 and was instrumental in establishing the Mississauga production facility in 2001. Ed has worked for over 30 years in Print and Print Management, and has a tremendous amount of experience in handling various types of print and distribution projects. Ed is instrumental in leading the sales effort in Mississauga, as well as business development for our Digital Print and Wide-Format divisions.
David Ward
David Ward is the production manager at McClelland & Stewart for Random House of Canada, covering all titles for both McClelland & Stewart and Tundra Books. He has worked for trade, educational, and clinical assessment publishers and is well versed in the production of all manner of publications and formats. He is also an instructor of book production at both Ryerson University and Simon Fraser University.
John Zarwan
J Zarwan Partners is an independent consultancy that focuses on strategic marketing and industry trends. John Zarwan, managing partner, has more than 35 years professional experience in marketing and market analysis and is internationally recognized for his knowledge and insight on trends in the industry. He has spoken at major industry events and conferences around the world. Prior to establishing his own firm, Dr. Zarwan was principal of State Street Consultants; he has held a number of marketing, product management, and finance positions in the graphic arts and computer industries at Agfa (Compugraphic) and NEC Technologies and was Vice President of PIMS Associates/ The Strategic Planning Institute, a consulting firm focusing on market strategy, where he worked with clients in diverse industries. Dr Zarwan has been involved with digital printing for 30 years and has written extensively on various aspects of direct marketing and print, including direct mail, catalogs, and flyers and the impact of new media such as QR codes, social media, and e-books.
Dr. Zarwan has a Ph.D. from Yale University, an A.B. from Stanford University, a Certificate in Business from New York University Stern School of Business Administration, and attended Grinnell College. Before entering business, he was a member of the faculty of the University of Wisconsin - Madison and the College of Charleston, South Carolina, and he teaches courses in Marketing, New Product Management, and Integrated Marketing Communications at the University of Prince Edward Island.
Registration Now Open
Sponsors
Thank you to our esteemed sponsors and partners who are dedicated to quality education in the marketplace.
To learn more about these companies and organizations, their service offerings and industry activities, just click
on their logos to be directed to their sites.
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