2012 Digital Book Printing Forum
Introduction 
For the seventh straight year INTERQUEST is offering a special seminar devoted to digital book production during the Publishing Business Conference & Expo, produced by Book Business magazine.
The 2012 event is designed around recent INTERQUEST research into digital book printing. INTERQUEST analysts will present key results from the company’s latest research in the field.

Organized by:
Tuesday, March 20th
9:00 a.m. to 5:00 p.m.
New York Marriott Marquis
New York
For more information:
Call: 434/979-9945 or
email: iquest@inter-quest.com
Sponsored by:
9:00 a.m. to 5:00 p.m.
New York Marriott Marquis
New York
Call: 434/979-9945 or
email: iquest@inter-quest.com
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Supported by:
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Agenda 
MORNING
8:00–9:00 AMRegistration
9:00–9:05 AMWelcome/Introduction
9:05–9:45 AMKeynote
- Bethlam Forsa, Executive Vice President, Content Development and Publishing Operations, Houghton Mifflin Harcourt
9:45–10:15 AMDigital Book Printing Market Update & Forecast-- INTERQUEST Study Results (Part I)
- Gilles Biscos, President, INTERQUEST Ltd.
10:15–10:45 AM Coffee Break
10:45–12:00 AMBook Printers Progress Report Panel
Leading book printers will present their experience, applications, and challenges faced with digital printing. They will also explain how the latest digital print technology developments—both in monochrome and color—are helping them enhance their solutions and expand their applications.
- Adam DeMaestri, President, BR Printers
- Larry Bennett, President of Distribution Services, Bookmasters
- Nick Lewis, President, Publishers' Graphics
- Dale Williams, Vice President, Strategic Content Imaging (SCI)
12:00–1:00 PMLunch break & opportunity to tour show floor
AFTERNOON
1:00–2:00 PMLeading Vendors Executive Panel
Executives from leading digital printing systems vendor companies will provide an update on their company strategy, developments, and recent success stories in the book market. They will also discuss topics and issues key to the growth of digital printing.
- Scott Schiller, Director, Worldwide Marketing and Business Development, Inkjet High-speed Production Solutions, Hewlett-Packard Company
- Kris Albee, Marketing Director, Continuous Feed Product Marketing, Océ North America
- George Promis, Vice President, Continuous Forms Production Solutions & Technology Alliances, Ricoh Production Printing
- John Conley, Vice President Commercial Print and Publishing, Xerox Corporation
2:00–2:30 PMDigital Book Printing Market Update-- INTERQUEST Study Results (Part II)
- David Davis, Director, INTERQUEST, Ltd.
2:30–3:00 PMBreak & opportunity to tour show floor
3:00–4:00 PMWorkflow, finishing, Inks, and Paper Developments/Challenges
This session will provide an update on the challenges and developments related to workflow, paper handling/finishing, and substrates/inks in digital book printing applications.
- Katie Kriemelmeyer, President, AGS, a Consolidated Graphics Company & Bruce Beiderman, National Accounts Manager, Standard Finishing Systems
- John Pecaric, Senior Vice President of Operations, RR Donnelley & Yuan Yu, New Business Development Manager, Cabot Inkjet Colorants
- Other speakers TBA
4:00–5:00 PMPublishers' Perspectives
Publishers will share their experiences with digital printing, along with their views on the synergy/competition between printed books and eBooks/electronic content, as well as the impact of new digital printing technology developments on their manufacturing.
- Ann Arnow, Executive Vice President, Bridge Publications Inc.
- Laura Mars, Vice President Editorial, Grey House Publishing
- Other speakers TBA
5:00–5:10 PMConclusions & Wrap up
5:15–6:30 PMCocktail Party Sponsored by Xerox
Testimonials 
Comments from attendees to previous INTERQUEST Digital Book Forums:
“INTERQUEST seminars bring together important information through surveys and a broad range of speakers to stimulate strategic thinking on how to approach challenges in our business.”Jim Robinson
Vice President of Operations and Administration
Harlequin Enterprises
Michael Wright
Production Control Manager
BNA, Inc.
John DePree
President & CEO
Bethany Press International
Paul Woodsum
Production Manager
Mary Baker Eddy
Robert Legault
Advisor to the President
CPI Group
Speakers 
Bruce Beiderman

Bruce Beiderman is National Accounts Manager at Standard Finishing Systems. Bruce has hold sales and management positions in the Graphic Arts Industry for over 30 years. Prior to joining Standard Finishing, he was Eastern Regional Sales Director at Presstek. Bruce graduated from Pennsylvania College of Technology (Penn State) with a degree in Forest Technology.
Larry Bennett
Larry Bennett is the president of Distribution Services at Bookmasters with responsibility for growing the company’s base of domestic and international print and eBook client publishers. He also serves as the head of the company’s foreign-language book development and distribution efforts in the United States and abroad. Prior to joining Bookmasters, Bennett was a vice president at Baker & Taylor, managing its digital print media program. Prior to that, he managed the foreign language department at Baker & Taylor. In the past, Bennett was president of Public Square Books, a distribution and publishing company, and CEO of National Children’s Book Project, LLC, a children’s book publishing company. Bennett is fluent in several languages including Spanish, French, and Italian. He earned a bachelor’s degree in Economics from the University of Pennsylvania’s Wharton School of Business.
Bookmasters, based in Ashland, Ohio, is one of the largest integrated providers of content, eBook conversion, printing, distribution and marketing services for publishers and authors. The organization has remained a publishing industry leader for more than 40 years.
Gilles Biscos

Gilles Biscos, the Founder and President of INTERQUEST, has spent over 25 years in the information processing industry. He has extensive expertise in strategic planning, market research, competitive analysis, and the development of educational and training programs related to digital printing/publishing and document management. Mr. Biscos is the coauthor of Digital Printing: The Reference Handbook, published in 1993 and updated in 1998 and 2004. He has spoken at a number of industry conferences and written numerous articles for publication.
Mr. Biscos holds Master of Science degrees in Economics and in Social Psychology.
Paul Bradshaw

Paul E. Bradshaw is the Senior Vice President, Publishing Papers for Appleton Coated LLC in Combined Locks, Wisconsin where he is responsible for all Sales, Marketing, and Technical Service activities for the Publishing Papers business. He is also a member of Appleton Coated's Environmental Committee and the Benefits/Finance Committee. Paul has been involved with Appleton Coated's inkjet product development since it began in 2007. He has worked closely with inkjet OEM partners, publishers, and printers as Appleton Coated developed and launched its market leading Utopia Inkjet product line.
Paul joined Appleton Papers as they initiated their new CFS venture in 1995 as Market Manager, Coated Publishing Papers responsible for developing and building the company's new coated product line and presence in the book publishing market. He progressed through multiple Sales and Marketing roles during his career with Appleton Papers which subsequently became Appleton Coated. Previous to joining Appleton Papers, Paul was with Stora Newton Falls (which was acquired by Appleton Papers in 1995) where in nearly 8 years he progressed through various roles in Logistics, Market Research, Sales, and Marketing. He has been with Appleton Coated and its predecessor companies for his entire 24 year career. Paul holds a Bachelors degree in Industrial Marketing from Clarkson University in Potsdam, New York where he enjoyed four years as a member of the Golden Knights Basketball team.
Toby Cobrin

Toby Cobrin is a Director for INTERQUEST who has been involved in the electronic document industry for more than 25 years. Her roles have included technical and marketing positions in a leading document service bureau, technology advisor to the trade association Xplor International, and research analyst for INTERQUEST. Over the past four years she has worked on numerous INTERQUEST studies, including The Digital Book & Manual Printing Opportunity and High Growth Segments of Digital Book Printing. Ms. Cobrin has spoken at numerous industry conferences and has contributed articles to leading industry trade journals.
Ms. Cobrin holds a Master of Science degree in Business from Columbia University.
John Conley

John Conley is Vice President Commercial Print and Publishing at Xerox Corporation where he is responsible for developing and implementing the graphic arts programs for the graphic art market applications and strategies for growing the digital print business with Book Publishers, Retailers and Book Printers worldwide. John went to work for Xerox in October of 2004 after spending 27 years with R.R. Donnelley in their Book Printing Business.
David Davis

David Davis is a Director for INTERQUEST and has more than 20 years experience in the printing and publishing industry where he has held both technical and managerial positions in newspaper, book production, and corporate publishing. He has extensive experience in implementing and managing digital production printing and publishing systems. He has authored numerous industry reports related to digital production printing. Mr. Davis has spoken at many industry events and is a regular contributor to a number of trade publications.
Mr. Davis holds a Master of Science degree in Printing Technology from the Rochester Institute of Technology.
Bethlam Forsa

Bethlam Forsa is Executive Vice President of Global Product and Content Development. She previously served as Senior Vice President of Publishing and Operations for School Publishers. In that role she helped to standardize and optimize our print publishing operations. Previously, Bethlam was a partner at Accenture, a leading management consulting firm, where she led programs to improve sales, financial performance, and market capitalization for publishing companies around the world.
Katie Kriemelmeyer

Katie Kriemelmeyer is President of AGS, a Consolidated Graphics Company. Katie has a unique background that encompasses programming, databases, mailing, management and sales which gives AGS a leader that frequently looks outside the box to problem-solve. She has worked in the printing industry for over 16 years and 14 of those have been spent at AGS. Over a decade of those years were spent on the ancillary services side of the business: programming, electronic products, CD/DVD, composition, and databases. Katie holds a Bachelors of Science degree and has completed other coursework related to programming, management and sales over the course of her career.
Laura Mars

Laura Mars is the Vice President of Editorial at Grey House Publishing, where she leads the editorial team in content management and production of more than 100 business directories, statistical handbooks and general reference encyclopedias. Her responsibilities include new content development and manufacturing options. Laura earned a BA from Brooklyn College and has taught high school English. She has 30 years experience in the publishing industry, where she held Production Manager and Managing Editor positions with monthly magazines and trade publishing houses.
George Promis

George Promis is Vice President, Continuous Forms Production Solutions & Technology Alliances, at Ricoh. George has more than 30 years of experience in the development and research of inkjet solutions and holds multiple patents in this space.
George began his career at IBM as an electrical design engineer in 1974. He has managed various development groups, designing magnetic and optical disk drive products and printer and copier platforms. He was promoted to the Laboratory Director for hardware in 1996 and moved into an executive production output marketing position in the late ‘90’s. Throughout his career, George announced a significant number of major products, wrote numerous expert position papers, presented at multiple international conferences and received a number of patents. Many of these activities were related to his expertise in and knowledge of printing and inkjet technology.
Currently his responsibilities include setting technology directions, business development and production continuous forms product management.
Scott Schiller

Scott Schiller is the Director of World-wide Marketing and Business Development for HP’s Inkjet High-speed Production Solutions (IHPS) organization. IHPS is the market leader in a new category of high-speed digital presses utilizing inkjet technology to accelerate the adoption of digital printing in the publishing and graphics market spaces. Scott drove the business concept investigation that led to the formation of IHPS as a new division in IPG, and since 2007 has focused on scaling the sales, marketing and business development functions globally. Scott joined HP in 2003 working in the Commercial Inkjet Supplies organization.
Prior to HP Scott spent 15 years working for a Seattle-based holding company as VP New Business Projects. Scott later spent time in New Business Ventures in Honeywell’s avionics division and in customer research at Microsoft. The consistent theme throughout Scott’s career has been entrepreneurship and business transformation through the use of technology. Scott has a Bachelor’s Degree in Management Information Systems and an MBA in Technology Marketing from the University of Washington in Seattle. He resides in San Diego with his wife and two children.
Dale Williams

Dale Williams is a Vice President at Strategic Content Imaging in Carlstadt NJ with responsibilities for Operations, Market Development, and Technical Sales. Among his responsibilities is working with publishers to develop customized solutions that take advantage of the emerging digital print and workflow technologies to improve their top and bottom lines. The scope and complexity of these programs range from automated inventory management programs for the Education market to high volume personalized communications for the Healthcare and Financial markets. Dale has been the point contact for developing the personalized magazine advertisement program with the major magazine publishers in the US and has been intricately involved with all aspects of project development from conception to execution.
Strategic Content Imaging (SCI) in Secaucus NJ is a leader in the production of 1-, 2-, & 4-color on demand books, textbooks, periodicals and other products for the Publishing, Financial, and Healthcare markets. In keeping with its strategy to provide the highest quality products and services to its customers, in late-2010, SCI added the HP T300 high speed inkjet press to its arsenal of digital print and finishing equipment. Today SCI provides the highest quality, cost competitive options for run quantities from 1 – 1,000+ perfect bound, hardcover, saddle stitch, and mechanically bound books.
Yuan Yu

Yuan Yu is Global Business Development Manager for Inkjet Colorant Division of Cabot Corporation in Boston, MA. Yuan has nearly 14 years of experience in developing and commercializing pigment technologies for inkjet industry. As inkjet technologies move from desktop/office to commercial printing space at a feverish pace, Yuan’s current responsibilities are to develop and execute Cabot’s business strategies for high speed inkjet.
Cabot is a global specialty chemical company based in Boston MA with core competencies in various particle technologies. Inkjet Colorant Division is the global leader in providing high performing pigment dispersion product to various inkjet markets.
Sponsors 
Thank you to our esteemed sponsors who are dedicated to quality education in the marketplace.
To learn more about these companies, their service offerings and industry activities, just click on their logos to be directed to their sites.
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Supported by:
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Videos
| Keynote Bob Young, Founder & CEO, Lulu.com |
Digital Book Printing Market Update & Forecast (Part I) Gilles Biscos, President, INTERQUEST Ltd. |
Book Printers Progress Report Panel Chris Greene, President and CEO, Frederic Printing, a Consolidated Graphics' Company |
Rick Dunn, Vice President Manufacturing, Hamilton Books |
Jim Robinson, Vice President of Operations and Administration, Harlequin Enterprises |
Gerry Cronin, Digital Products Manager, Webcom |
Digital Book Printing Market Update & Forecast (Part II) David Davis, Director, INTERQUEST, Ltd. |
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Finishing, Paper, Workflow Developments & Challenges Bruce Watermann, Senior Vice President, Print Operations, Blurb |
Andrew Pate, Director of Digital Sales and Programs, Edwards Brothers, Inc. |
Adi Chinai, Managing Director, King Printing |
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Publishers' Perspectives Panel Pete Datos, Vice President Inventory & Procurement, Hachette Book Group USA |
Lynn Terhune, Global Digital Print Administrator / Corporate, John Wiley & Son |
Michael DeFazio, Vice President, Production Planning and Paper Purchasing, Random House, Inc. |
Toby Cobrin, Director, INTERQUEST, Ltd. |
One-to-One InterviewsBob Young, Founder & CEO, Lulu.com |
Dick Hanson, Data Operations Manager, Vance Publishing |
Jim Robinson, Vice President of Operations and Administration, Harlequin Enterprises |
Lynn Terhune, Global Digital Print Administrator / Corporate, John Wiley & Son |
Gerry Cronin, Digital Products Manager, Webcom |
Photo Gallery from the 2011 Digital Book Printing Forum 
Founded in 1989 and headquartered in Charlottesville, Virginia, INTERQUEST is a market and technology research and consulting firm in the field of digital printing and publishing. INTERQUEST has more than 2,000 clients worldwide; approximately two-thirds are end user organizations and one fourth are outside the United States. INTERQUEST activities and services include:
Multi-Client Market Research Studies & Industry Reports:
Over the past 20 years, INTERQUEST has produced numerous landmark multi-client market
research studies on topics such as digital printing, print-on-demand, transactional and direct mail
printing, color printing and variable imaging, substrates, and pre- and post-processing.
INTERQUEST studies on digital book manufacturing include:
Consulting Services:
INTERQUEST has conducted numerous consulting projects for leading industry players around the world. These include printing and finishing equipment vendors, software companies, service bureaus, end user companies, and trade organizations.
Seminars and Industry Forums:
Since 2003 has conducted numerous seminars covering topics such as color production printing and personalized communications in graphics arts, transactional and vertical markets, as well as digital printing in government and higher education. Every year since 2006 INTERQUEST has organized “The Digital Book Printing Forum” during the Publishing Business Conference & Expo held in New York City. In 2011 INTERQUEST organized similar events in Toronto, Montreal, Paris, London, and Frankfurt.
Books and Guides:
INTERQUEST offers books and guides which are being used by many organizations including equipment vendors, print providers, and end-user companies to educate their sales, marketing, and technical staff as well as customers and resellers. These publications include the Guide to Paper and Digital Printing: What you Should Know
Target Audience 
An event specifically targeted at:
Providers
Publishers
Others
About Publishing Business Conference & Expo 
The Publishing Business Conference & Expo has been produced by Book Business magazine since 1997, when it was launched as BookTech. It brings solution providers opportunities to connect with qualified prospects with buying power. In 2009, 52% of attendees surveyed intended to use the information they gathered at the expo for their upcoming purchasing decisions in the next 6 to 18 months.
More than 1,500 publishers and printers attend the Publishing Business Conference & Expo. Exhibitors use this expo to turn qualified leads into new business, keep their brands top of mind among industry leaders, announce latest solutions and launch new products. It is the place in the book market to network and develop new business relationships. www.PublishingBusiness.com
Book Business provides executives in the book publishing market with the practical information on strategies, tactics and technologies to succeed in these dynamic and changing times. www.BookBusinessMag.com
Parent North American Publishing Company (NAPCO) was established in 1958, and successfully operates magazines, trade shows and online services for various markets. Corporate Headquarters are in Philadelphia. Sales personnel are located in New York, Chicago and throughout the country. NAPCO's first publication, Printing Impressions, is today the most influential journal for printing and graphic arts worldwide.






















