INTERQUEST - Helping Business Mark Informed Decisions

Color Production Printing & Variable Imaging in the Corporate Market

is a market research study that provides an analysis of color production printing current and future trends, applications/volume, and issues. Based on a survey of 80 large U.S. and European organizations, the study also investigates where these organizations stand in regard to 1:1 communications and color variable data printing. (June 2005, over 50 pages of text with 35 tables and charts)

Introduction

• Study Objectives & Methodology

• Company Profiles
  
  • North America vs. Europe breakdown
    
  • Primary business
    
  • Number of employees
    
  • Number of years in business
    
  • Respondents by company department
    
  • Percentage of CRD/In-plants merged with data centers
    
  • Offset versus digital
• Color Production Printing
  
  • Printing equipment
    
  • Applications/print volume
• Color Variable Data Printing (CVDP)
  
  • Reasons for offering/not offering CVDP
    
  • CVDP involvement plans
    
  • Background
    
  • Print volume
    
  • CVDP Applications/customers
    
  • CVDP Issues
    
  • Pricing & ROI
    
  • Level of success with CVDP projects
    
  • What needs to happen to increase adoption of CVDP?

This study was conducted from February through April 2005 using a panel of 80 corporate print operations (In-plants, CRDs, and Data centers) in large companies, located in both North America and Europe.

The study is part of INTERQUEST's Color Variable Data Advisory Service, which provides companies with ongoing market research surveys, forecasting and consulting services.

• Printer Manufacturers, OEMs, Resellers
  
  • Digital printing systems
    
  • Conventional printing equipment
    
  • RIP/connectivity solutions
    
  • Pre- and post-processing/finishing equipment
    
  • Software solutions
• Corporate Users
  
  • Document services departments
    
  • In-plant print shops
    
  • Centralized reprographic departments (CRDs)
    
  • MIS/data center operations
• Print-for-pay Operations
  
  • Commercial printers
    
  • Digital service bureaus
    
  • Quick printers
    
  • Outsourcing organizations
• Education Organizations

• Sales and marketing
  
• Product management
  
• Engineering and product development
  
• Application and technical support
  
• Market research and strategic planning
  
• Sales and technical training
  
• Selection and purchase of printing solutions
  
• Printing and publishing operations