INTERQUEST - Helping Business Mark Informed Decisions

Color Variable Data Printing: 2004 Versus 2003 Print Providers Survey

is an INTERQUEST survey that analyses what has changed in one year in the color variable data printing market—both in North America and in Europe. The study not only looks at differences between geographic regions but also between transactional and graphic arts companies. (December 2004, over 40 pages of text with 35 tables and charts)

Introduction

• Study Objectives & Methodology

• Company profiles
• U.S. vs. Europe
  
• Transactional vs. graphic arts
  
• Number of employees
  
• Number of print sites
  
• Number of years in business
  
• Primary business

• Color Production Printing
• Equipment used & purchasing plans
  
• Print volume
  
  • Offset vs. digital
    
  • Full-color vs. black-and-white & highlight color
• Color Variable Data Printing (CVDP)
• Background
  
• Length of involvement in CVDP
  
• Reasons for offering CVDP
  
• Print volume
  
  • CVDP vs. static
    
  • CVDP projected growth
• Applications
• Type of applications/documents
  
• Acquisition vs. loyalty/retention campaigns
  
• Level of personalization in documents
  
• Software and print format used
• CVDP clients
• Existing vs. new
  
• Percentage of clients buying
  
• Type of clients
  
• Cooperation with agencies
  
• Vertical markets
• CVDP issues
  
• Ancillary services offered
  
• Marketing and sales
• Techniques used
  
• Sales cycle
  
• One-off vs. campaigns

• Pricing & ROI
• Cost components breakdown
  
• Price premium for CVDP
  
• CVDP profit margin vs. static jobs
  
• Who tracks ROI?

• Major Changes in CVDP Business Over Past 12 Months

This study was conducted in September/October 2004 using a panel of 100 commercial print providers (commercial printers, graphic arts service bureaus, transactional printing service bureaus, quick printers, and marketing/communications companies). About half of the companies are located in North America and half in Europe.

The study is part of INTERQUEST's Color Variable Data Advisory Service, which provides companies with on-going market research surveys, forecasting and consulting services.

• Printer manufacturers, OEMs, Resellers
• Digital printing systems
  
• Conventional printing equipment
  
• RIP/connectivity solutions
  
• Pre- and post-processing/Finishing vendors
  
• Software solutions

• Corporate Users
• In-plant print shops
  
• Centralized reprographic departments (CRDs)
  
• MIS/data centers

• Print-for-pay Operations
• Commercial printers
  
• Digital service bureaus
  
• Quick printers
  
• Outsourcing organizations

• Education Organizations

• Sales and marketing
  
• Product management
  
• Engineering and product development
  
• Application and technical support
  
• Market research and strategic planning
  
• Sales and technical training
  
• Selection and purchase of printing solutions
  
• Printing and publishing operations