Color Variable Data Printing: Agencies and Corporate Buyers/Users' Views
is an INTERQUEST market survey that analyzes agencies, marketing firms, and corporate buyers/users Color Variable Data Printing experiences, applications, and perspectives on key issues such as cost/ROI, Web fulfillment, and complexity of the process—both in North America and in Europe. (July 2004, over 40 pages with tables and charts)
Table of Contents
Introduction
* Study Objectives & Methodology
PART 1 Study in Perspective
* Respondents' profile
o U.S. vs. Europe
o Number of employees
o Agencies vs. corporate buyers/users
o Activity/primary services
o Number of years in color digital printing
o Equipment used (color printing & RIPs)
* Current digital print expenditure/print volume and projected growth
o Offset vs. digital
o Digital color vs. black-and-white
PART 2 Color Variable Data Printing (CVDP)
* Background
* Reasons for being involved or not in CVDP
* Number of years in CVDP
* Level of aggressiveness in pursuing CVDP applications
* Current CVDP print volume and projected growth
* Applications
o Type of documents
o Level of personalization
* Type of customers buying CVDP from agencies
* Top barriers for CVDP
* CVDP related services offered/purchased
* Most important skills required for CVDP applications
* Length of sales/development cycle of CVDP applications
* CVDP Web fulfillment implementation
* Cost breakdown of CVDP projects
* CVDP pricing/Return on investment (ROI)
o Who measures?
o Profitabilty vs. static jobs
Conclusions/Assessments
Study Methodology
This study was conducted in April/May 2004 using a panel of 80 advertising/design agencies and marketing companies, as well as corporate buyers and users. About half of the companies are located in North America and half in Europe.
The study is part of INTERQUEST's Color Variable Data Advisory Service, which provides companies with on-going market research surveys, forecasting and consulting services.
Who Should Buy
* Printer manufacturers, OEMs, Resellers
o Digital printing systems
o Conventional printing equipment
o RIP/connectivity solutions
o Pre- and post-processing/Finishing vendors
o Software solutions
* Corporate Users
o In-plant print shops
o Centralized reprographic departments (CRDs)
o MIS/data centers
* Print-for-pay Operations
o Commercial printers
o Digital service bureaus
o Quick printers
o Outsourcing organizations
* Education Organizations
For Industry Professionals Involved in:
* Sales and marketing
* Product management
* Engineering and product development
* Application and technical support
* Market research and strategic planning
* Sales and technical training
* Selection and purchase of printing solutions
* Printing and publishing operations
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