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North American Transactional Printing Market Analysis

is a landmark INTERQUEST study based on an in-depth survey of 50 leading and high volume transactional printing organizations, including service bureaus and corporations. The report analyzes key trends and issues in the marketplace, equipment installed base, applications by industry sector, and color printing while offering profiles of leading transactional printing service bureaus and information for making a purchasing decision. (March 2004, 140 pages)

Introduction

Executive Overview

PART 1 Market Analysis

• Key market trends
  
• Market size and forecast
  
• Drivers and issues
  - Outsourcing
  - Mail
  - EBPP
  - Color
  - Others

• Printing Systems
  - Electrophotography vs. ink jet
  - Cut-sheet vs. continuous-feed
  - Black-and-white vs. color
  - MICR vs. non-MICR
  
• Pre- and post-processing/finishing
  
• Software

• Types of documents produced
  
• Print volume size and growth
  
• Growth sectors
  
• Print volume breakdown by:
  - Industry sector
  - Print-on-demand vs. transactional
  - Cut-sheet vs. continuous feed
  - Simplex vs. duplex
  - One-up vs. two-up
  - Black-and-white vs. color
  - Text vs. photographs
  
• In-line vs. offline finishing
  
• mpact of EBPP

• Highlight vs. full-color volume
  
• Type of documents produced in full color
  
• Percentage of pages that include photographs
  
• Use of full-color personalization
  - Type of applications/documents
  - Level of personalization

• Purchasing criteria
  
• Level of satisfaction with equipment
  
• Improvement requested
  
• View of electrophotography vs. ink jet
  
• Likelihood of future purchase from particular equipment vendors

• Background
  
• Type of organization
  
• Number of employees
  
• Document related services offered

• Questionnaires
  
• Glossary of terms

This study is based on the results of a survey of 50 leading and high volume North A merican transactional printing organizations that was conducted in the second half of 2003. The breakdown of the in-depth telephone interviews is as follows:

• 20 large transactional printing service bureaus
  
• 20 large corporate in-house transactional printing operations
  
• 10 large direct mail printing companies

• Manufacturers, OEMs, Resellers
  - Printing systems
  - Connectivity solutions
  - Pre- and post-processing/finishing vendors
  - Software solutions
  - Paper, forms and consumables
  
• Corporate Users
  - MIS/data centers
  - In-plant print shops
  - Centralized reprographic departments (CRDs)
  
• Print-for-pay Operations
  - Commercial printers
  - Digital service bureaus
  - Outsourcing organizations
  
• Education Organizations

• Sales and marketing
  
• Product management
  
• Engineering and product development
  
• Application and technical support
  
• Market research and strategic planning
  
• Sales and technical training
  
• Selection and purchase of printing solutions
  
• Printing and publishing operations