Color Variable Data Printing: Print Providers' Perspectives
is an INTERQUEST market research study providing an updated and detailed picture of the color variable data printing market, both in North America and in Europe. The study is the result of a survey of 100 print providers (commercial printers, graphic arts service bureaus, transactional printing service bureaus, quick printers, and marketing/communications companies). (January 2004, over 50 pages)
Table of Contents
Introduction
Study Objectives & Methodology
PART 1 Study in Perspective
* Respondents' profile
o Number of employees
o Number of print sites
o Number of years in existence
o Primary business
o Numbers of years in color digital printing
o Equipment used (color printing & RIPs)
* Color production printing acquisition plans
* Print volume
o Offset vs. digital
o Digital color vs. black-and-white
PART 2 Color Variable Data Printing
* Background
* Reasons for not offering color variable data
* Number of years in color variable data
* Current print volume and projected growth
* Applications
o Type of documents
o Level of personalization
o Most common varying elements
o Software and print languages used
* Type of customers
o Existing vs. new
o Industry sectors
* Key barriers
* Services provided
* Most important skills required
* Marketing and sales
o Ways to market and sell the service
o Length of sales cycle
o Pricing
* Return on investment (ROI)
o Who measures?
o Methods of measuring
o Profitabilty vs. static jobs
Study Methodology
This study was conducted in the fourth quarter of 2003 using a panel of 100 commercial print providers (commercial printers, graphic arts service bureaus, transactional printing service bureaus, quick printers, and marketing/communications companies). About half of the companies are located in North America and half in Europe.
The study is part of INTERQUEST's Color Variable Data Advisory Service, which helps companies develop and refine their planning and marketing strategies by tracking-through quarterly surveys of print providers and print buyers-the evolution of the color variable data printing market, applications, and issues. Contact INTERQUEST for an annual subscription to the Color Variable Data Advisory Service.
Who Should Buy
* Printer manufacturers, OEMs, Resellers
o Digital printing systems
o Conventional printing equipment
o RIP/connectivity solutions
o Pre- and post processing/Finishing vendors
o Software developers
* Corporate Users
o In-plant print shops
o Centralized reprographic departments (CRDs)
o MIS/data centers
* Print-for-pay Operations
o Commercial printers
o Digital service bureaus
o Quick printers
o Outsourcing organizations
* Education Organizations
For Industry Professionals Involved in:
* Sales and marketing
* Product management
* Engineering and product development
* Application and technical support
* Market research and strategic planning
* Sales and technical training
* Selection and purchase of printing solutions
* Printing and publishing operations
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