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Implementing Color Variable Data Printing
defines the size, trends, and players in the color variable data market, and examines the significant opportunities to entry and successful implementation of color variable data printing. Success stories as well as current challenges are candidly discussed from the perspectives of companies and service organizations that have built their own variable data business strategies. (September 2002, 190 pages with charts, tables, illustrations and case studies)
Table of Contents
Chapter 1: Introduction
* Purpose of the study
* Fundamentals of variable data printing
* Definitions
* Benefits
Chapter 2: Color Variable Data Printing Market
* Market trends and recent developments
* Market size/forecast
* Primary issues
* Leading players
Chapter 3: Entry Strategies for Variable Data Printing
* How to get started
* Developing a strategy
* Selecting partners, software, and systems
* Implementing and testing
* Measuring results
* Moving forward
Chapter 4: Color Variable Data Printing in the Print-for-Pay Market
* Defining a strategy
* Applications
* Implementation process
* Marketing the service
* Pricing approaches
* Key issues
* Future opportunities
Chapter 5: Color Variable Data Printing in the Corporate Market
* Defining the need
* Decision process
* Key issues
* Vertical markets
* Banking and financial services
* Insurance
* Manufacturing and retail
* Government and education
* Future Opportunities
Chapter 6: Summary
* Lessons learned
* Opportunities for the future
Appendices
* Glossary of terms
* Software overview
* Hardware overview
* Key industry contacts
* Company profiles
What you will find in the report
* Explores components for implementing a color variable data printing strategy
* Findings from in-depth interviews with corporate and commercial users
* INTERQUEST data and analyses of the variable data market
* Detailed implementation strategies for in-house and print-for-pay settings
* Sector analyses for color variable data applications
* How printers are pricing and profiting from variable data printing
* Success stories as well as challenges
Who will benefit?
* Corporations (operations & management)
o In-house Printing
o Marketing
o Data Centers
* Print-for-Pay (operations & management)
o Service Bureaus
o Commercial Printers
o Franchise & Quick Printers
o Outsourcing/Facilities Management
* Manufacturers, OEMs, Resellers (education & training)
o Digital printing systems
o Variable data software
o RIPs
o Workflow products
Companion Report
INTERQUEST is also offering Color Variable Data Print Languages , a companion report that examines all of the major color variable data print languages in use today, including the fundamental technology behind them, strengths and weaknesses, and systems that support them. A separate chapter analyzes criteria for selecting a color variable data print language. (September 2002, 85 pages with charts, tables, illustrations, index and references)
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