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Color Digital Printing & Personalized Communications in Higher Education: Market Analysis
A new INTERQUEST study, based on an in-depth survey of Communications/Marketing departments and In-plant/CRD operations at college and universities. This study complements “Digital Printing in Government: Market Analysis” published in January 2007. (June 2007, over 120 pages of text with 80 tables and charts.)
TABLE OF CONTENTS
Introduction
Executive Overview
Part 1 Higher Education Market Analysis
- Higher education trends
- Printing & mailing trends
- Conventional printing
- Digital printing
- Mailing
- Color digital printing
- Key trends
- Applications/user stories
- Key issues
- Personalized communications & color variable data printing
- Key trends
- The needs and wants of the Millennial generation
- Effective communications with the Millennial generation
- Color variable data printing adoption
- Applications/user stories
- Key issues
- Market size & forecast
- Leading players
Part 2 Survey Results
Background/Methodology
IN-PLANT/CRD SURVEY
Organization Profiles
- Type of department
- Number of employees
- Number of years in existence
Digital Printing
- Involvement/adoption level
- Volume breakdown
- Projected growth
Color Digital Printing
- Digital and offset volume (size & growth)
- Equipment
- Type (copier/printer versus digital press)
- Vendors’ market share
- Level of satisfaction with current system(s)
- Improvements requested
- Purchasing plans
- Applications
- Origin of digital color pages
- Type of documents printed
- Run lengths
- Color versus monochrome pages
- Page content
- Simplex and duplex
- Paper & finishing
- Type of substrates being used
- Paper weights being used
- Collated versus uncollated output
- Type of finishing used
- Off-line versus in-line finishing
- Overcoating
Color Variable Data Printing (CVDP)
- Background
- Current use/projections
- Reasons for offering/not offering
- Length of involvement
- Applications
- Type of documents
- Print volume & projected growth
- Level of personalization (now & future)
- Web fulfillment use
- Issues
- Top barriers
- Production cycle
- Cost components breakdown of CVDP jobs
- Pricing & ROI
- Who tracks ROI?
- Level of success with CVDP projects
Outsourcing & Insourcing
- Current use/projections (volume)
- Conventional printing
- Digital printing
MARKETING/COMMUNICATIONS DEPARTMENTS SURVEY
Organization Profiles
- Type of department
- Student enrollment
- In-house production printing capabilities
Personalized Communications
- Electronic documents
- Use of personalization
- Reasons for using/not using
- Plan for using in the future
- Applications
- Printed Documents
- Generic information
- Color Variable Data Printing (CVDP)
Conclusions
Appendices
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