2008 Digital Printing in Government Forum

For the third consecutive year, INTERQUEST is offering a special seminar on the current state and the future of digital printing in the government market.

The forum is designed around recent and on-going INTERQUEST research into digital printing in the government market place. INTERQUEST will present key results from its new study Digital Printing in Government: Market Analysis & Forecast (2008-2012), which will be published in November 2008. The study is based on an in-depth survey of government in-plant, CRD, and data center operations. It analyzes market trends, issues, applications, and opportunities, and it provides an updated forecast. It also features a special focus on color printing and it includes an update on the progress of color variable data and personalization in government from a worldwide perspective.

Organized by:     

Wednesday, November 5
8:30 a.m. to 3:30 p.m.
The Omni Shoreham
Washington D.C.

For more information:
Call: 434/979-9945 or
email: iquest@inter-quest.com

You will learn:
  • How the market, applications, and technology for digital printing are evolving
  • Drivers and barriers to digital printing
  • How government users are successfully implementing digital printing
  • Assessments of digital printing solutions on the market
  • Trends and forecasts through 2012
Who should attend:
  • Central & Local Government Users
    • Publishing & Graphic Services
    • Print & Mail Services
    • IS & Data Center Operations
    • Communications Departments
    • Procurement/Purchasing
  • External Print Providers & Outsourcers

Sponsored by:

Supported by:



08:00-08:45 Registration


09:00-10:00Leading Vendors Strategies Panel

Executives from Hewlett-Packard, InfoPrint Solutions, Kodak, and Océ will provide an update on their companies and their strategies in the government market. They will also highlight key success stories in this environment.

        • Elaine Wilde, Vice President of Sales, United States and Canada, Digital Printing Solutions, Kodak’s Graphic Communications Group
        • Jackie Mitchell Wynn, Vice President of Imaging and Printing, Public Sector Division, Hewlett-Packard Company
        • Eric Rahman, Director and Regional General Manager, Federal Sales. InfoPrint Solutions Company
        • Andrew Gordon, Manager of Business Development, Océ North America

10:00-10:30Digital printing Market Update
Gilles Biscos, President, INTERQUEST

This presentation will analyze key trends in the publishing, print-on-demand, transactional, and direct mail markets. It will explore recent technological and market developments, discuss the impact of drupa’s announcements, and examine future changes. In addition, assessments of the leading equipment vendors will be provided.


10:45-11:15Digital Printing in the Government: Part 1 “Key Trends & Issues”
David Davis, Director, INTERQUEST

Results of INTERQUEST's recent study, Digital Printing in Government: Market Analysis & Forecast (2008-2012) will be presented. This presentation will focus on print volume and applications trends, and it will discuss issues such as the move from paper to electronic media, outsourcing, distribute-and-print, workflow, finishing, and security.

11:15-12:30Government User Panel

Leading government users will present their applications and success stories with digital printing. They will also discuss challenges they are facing, the impact of electronic media on their print volumes, the solutions they have implemented, as well as their vision for the future.

        • Gregory T. Cooper, Print Shop Manager, Digital Document Division, City of Baltimore, Department of Finance
        • Audrey Marrocco, Commonwealth Print Administrator, Bureau of Publications, Pennsylvania’s Department of General Services
        • Ray Wajbel, Printing and Publications Manager for U.S. Department of Health and Human Services, Centers for Medicare & Medicaid Services




01:30-02:00Digital Printing in Government: Part 2 “Full-Color & Personalized Communications:                                        Two years later”
Toby Cobrin, Director, INTERQUEST

This presentation will focus on the portion of INTERQUEST's recent study, Digital Printing in Government: Market analysis & forecast (2008-2012) that deals with digital color printing and color personalization of documents. The influence of the web, targeting constituents and offset replacement in the government are issues that will be examined. New color personalized printing applications recently implemented by government users around the world will be presented.

02:00-03:15Government Print User/Buyer Panel

Leading government users, buyers, and providers will discuss their color printing activity including: the move from offset to digital, volume growth, solutions implemented, applications trends, key issues, and their developments in color variable data printing.

        • Alan Sciulli, Director of Print Operation, IQ Solutions
        • Doug King, Direct Mail Strategist, U.S. Postal Service (USPS)
        • David Zwang, Publishing Consultant, Global Publishing Solutions, U.S. Department of State
        • Jane Bloodworth, The World Bank


03:15-03:30Conclusions & Wrap-up


Omni Shoreham Hotel

2500 Calvert Street NW (at Connecticut Ave.)
Washington, District of Columbia 20008
Phone: (202) 234-0700
Fax: (202) 265-7972

Since 1930, the Omni Shoreham Hotel in Washington, D.C. has played host to presidents, world leaders and inaugural balls, making it a true historic Washington landmark.

Please click on the link below to make your reservation directly with the hotel. The cut-off date for the INTERQUEST room block rate is October 21, with a rate of $199 per night. Please enter Group code: 12400608831

Omni Shoreham Reservations


Registration is now closed. Please call 434-979-9945 or email iquest@inter-quest.com

for further details, or to be put on a waiting list.

There will be no on-site registration; only pre-registered attendees will be admitted to the event.

Thank you very much for your interest in INTERQUEST Focused Forums.



Thank you to our esteemed sponsors and partners who are dedicated to quality education in the marketplace.

To learn more about these companies and organizations, their service offerings and industry activities, just click on a logo to be directed to their sites.

Supporting associations & publications

The event is supported by the Franklin Technical Society, the Federal Electronic Document Systems Association (FEDS), the Interagency Council on Printing & Publications Services (ICPPS), American Printer Magazine, the National Government Publishing Association (NGPA), and the Xplor Mid Atlantic Region (MAR).


Gilles Biscos

Gilles Biscos, the founder and President of INTERQUEST, has spent over 25 years in the information processing industry. He has extensive expertise in strategic planning, market research, competitive analysis, and the development of educational and training programs related to digital printing/publishing and document management. Mr. Biscos is the co-author of Digital Printing: The Reference Handbook, published in 1993 and updated in 1998 and 2004. He has spoken at a number of industry conferences and written numerous articles for publication. Mr. Biscos holds Master of Science degrees in Economics and in Social Psychology.

Toby Cobrin

Toby Cobrin, EDP, is Director for INTERQUEST. She has been involved in the electronic document industry for more than 25 years. Her roles have included technical and marketing positions in a leading document service bureau, technology advisor to the trade association Xplor International, and research analyst for INTERQUEST. Over the past five years she has worked on numerous INTERQUEST studies. Ms. Cobrin has spoken at numerous industry conferences and has contributed articles to leading industry trade journals. Ms. Cobrin holds a Master of Science degree in Business from Columbia University.

Gregory T. Cooper

Greg Cooper is the Print Shop Manager for the City of Baltimore. He has 18 years experience in the Printing industry starting as a Reprographic Specialist in the US Air Force. Once he left the service he worked in Baltimore’s Legal Copy market before becoming a Print Shop Supervisor for the State of Maryland. In 2001 he took over the operation of the Printing and Graphics Division for the City of Baltimore. The In Plant was a traditional Offset shop that has since been converted to a Digital shop. The shop changed its name to better represent what they do and now is called the Digital Document Division. He sought to bring all of the City’s printing needs in house and has absorbed the Data Center printing into his operation as well as acts as Print Buyer for all work that is outsourced. One of Mr. Cooper’s goals for the shop is to bring in more scanning work and foresees doing more scanning and document management than printing with in five years.

David Davis

David Davis is Director for INTERQUEST and has more than 20 years experience in the printing and publishing industry where he has held both technical and managerial positions in newspaper, book production, and corporate publishing. He has extensive experience in implementing and managing digital production printing and publishing systems. He has authored numerous industry reports related to digital production printing. Mr. Davis has spoken at many industry events and is a regular contributor to a number of trade publicationsr. Mr. Davis holds a Master of Science degree in Printing Technology from the Rochester Institute of Technology.

Andrew Gordon

Andy Gordon is a Business Development Manager with Océ North America's Production Printing Systems division. In this role, he looks for new opportunities for the company through understanding key industry trends, competition, and customers’ requirements. Andy has worked in the printing industry for nearly 20 years. He has run production facilities, developed new technologies, lead market research programs at major technology vendors and has served the industry as a senior consultant focusing on the digital printing market at InfoTrends for 10 years. Andy has conducted extensive market research into the government and inplant market and is interested in listening carefully to the needs of the participants and bringing fresh ideas to bring more value to production operations. Océ is a leading international provider of digital document management technology and services. Océ employs 24,000 people with operations in more than 90 countries. 2007 revenues were approximately $4.6 billion.

Audrey Marroco

Audrey Marrocco is the Commonwealth Print Administrator for PA’s Department of General Services. She currently manages Pennsylvania’s central publishing organization, which includes graphic design, print and mail production, and the state sign shop. She is also responsible for establishing printing policy within PA state government. Ms. Marrocco has served in various communications management positions since 1996, when she launched one of PA state government’s first intranet sites. She later moved into print, where she launched the state’s first web-to-print solution in 2000. Ms. Marrocco has served with the Commonwealth of Pennsylvania since 1986 and has a Bachelor’s of Science degree in Organizational Leadership from PennState University.

David Mastervich

David has been with the U.S. Postal Service for 26 years. Currently, David is a member of the Headquarters Sales Strategy Team with his focus on Direct Mail. His U.S. Postal Service career includes managing International Consolidators for the U.S. Postal Service global products, leading a National Sales Team focused on Direct Mail Growth, and numerous positions while in the field. David graduated from Western Michigan University with a BA degree in Education, and has earned his Masters degree in Management from Marymount University. David has spoken at many Direct Mail and Direct Marketing events such as DMA 2007, PODi 2007, PIA/GATF 2006, and Exhibitor Conference 2006.

Eric Rahman

Eric Rahman is the Director and Regional General Manager of Federal Sales for InfoPrint Solutions Company. Mr. Rahman returned to InfoPrint (where he began his career many years ago with IBM Printing Systems) after successfully launching Dell Inc’s printing and imaging business in 2003. He was instrumental in designing and implementing the single largest imaging and workflow project in the company's history, helping the U.S. Army and Army National Guard streamline the recruiting records management process at several thousand recruiting stations across the globe. With more than 15 years in the imaging business, Mr. Rahman possesses extensive international sales and marketing experience in various leadership positions with IBM, Lexmark and Dell. He is considered a subject matter expert on the topics of document management, workflow, information assurance, RFID and network security.

Mr. Rahman holds Bachelor’s of Science degrees in Marketing, Management of Information Technology and Electrical Engineering Technology from the University of Massachusetts, and attended graduate school at the F.W. Olin Graduate School of Business at Babson College. Eric Rahman also serves as an Army Reserve Officer, assigned to the US Special Operations Command (USSOCOM) at MacDill AFB in FL.

Alan Sciulli

Alan Sciulli is Director of Print Operations at IQ Solutions. He has been working in the field of Graphic Arts since the mid 90’s. Alan has held positions in printing companies as well as advertising agencies and PR firms. His expertise has helped companies realize their print potential on a global scale. IQ Solutions is a health communications and health information technology company dedicated to improving quality of life for all people—especially at-risk and underserved populations. Its goal is to create science-based, culturally relevant solutions for public and private sector clients that empower an increasingly diverse society to live happier and healthier lives. IQ Solutions accomplishes this by integrating health education, disease management, program development, strategic communications, information technology and information center services under one umbrella.

In addition to his work with IQ solutions, Alan Sciulli is President and Founder of the Production Club of Washington, DC, Inc. (PCDC)—a non-profit organization dedicated to improving the way we communicate through Print, Advertising and New Media.

Ray Wajbel

Ray Wajbel is Printing and Publications Manager for the U.S. Department of Health and Human Services, Centers for Medicare & Medicaid. With more than 38 years in the Federal sector, Ray has worked in progressively more responsible technical and management positions for the Social Security Administration (SSA) and the Centers for Medicare & Medicaid Services (CMS). For the past 19 years he has been involved in “logistics” operations at CMS that include oversight of the Agency’s nationwide print/mail management and reprographics programs. He is actively involved and serves on numerous industry advisory committees and councils including the Federal Electronic Document Systems Association (FEDS), Mailers Technical Advisory Committee (MTAC), and the Executive Board of the Baltimore Postal Customer Council. Ray is a frequent guest speaker at industry conferences and has been featured in a number of trade publications. He has also developed and conducted training seminars with the Government Printing Office (GPO), General Services Administration (GSA) and the United States Postal Service (USPS) to promote successful bidding on government print procurement contracts.

Elaine Wilde

Elaine Wilde is the Vice President of Sales, United States and Canada (US&C), Digital Printing Solutions, Kodak’s Graphic Communication’s Group (GCG). Ms. Wilde is responsible for the Digital Printing business in the US&C. Elaine Wilde has significant tenure in the Industry, joining Xerox in 1976, where she held a variety of sales, marketing, and general management positions. These positions included being the Senior Vice President & General Manager for Worldwide Graphic Arts, Vice President of Marketing & Strategy for Public Sector Operations, and Vice President of Integrated Document and Industry Solutions.

Ms. Wilde has a personal passion for this marketplace and tremendous respect for the customers who have led the way in the technology transformation of this industry. As leader of U.S. industry marketing in 1994, she created Graphic Arts Marketing Managers, a graphic arts customer council and a customized business strategy for this market to support industry focused applications. As the Vice President of Solutions and Services Business, she led the development and deployment of Production and Print Solutions for the Commercial Printer. Now at Kodak, she is leading the transition of the US&C product sales force to a Digital Printing Solutions sales force to include Inkjet, Workflow and Electrostatic technologies. Ms. Wilde holds a B.A. in Economics from the University of Virginia and an advanced management degree from the Harvard Business School.

Jackie Mitchell Wynn

Jackie Mitchell Wynn is Vice President of Imaging and Printing, Public Sector Division with responsibility for profitable growth across four lines of business including Federal, State and Local, K-12 and Higher Education. Jackie is responsible for achieving revenue objectives through a dynamic growth framework encompassing increased geographic sales coverage, leveraging viable partner programs, identifying strategic contracts and creating a competitive advantage for increased market share and improved total customer experience. Jackie has had a distinguished career with HP, most recently as the Vice President of Portfolio, Strategy and Planning for HP Services Americas, encompassing Canada, Latin America and the US. Jackie brings over 20 years of management experience including program management, sales and marketing management, business development and business operations.

Jackie has been frequently recognized for her extraordinary leadership and performance. Among the leadership and community service honors she has received are: 2006 Top 100 Blacks in Corporate America, the 2006 Epsilon Award for Career Achievement by the renowned BDPA, the Women of Color in Technology Distinguished Achiever Award for 2005, Fed100 Achievement Award for 2004 and the Women in Technology Distinguished Achiever Award for 2004. Jackie received her BSBA in economics and math from the University of Denver and her MBA in finance and accounting from the University of Rochester, Simon Graduate School of Business. She also has participated in executive management programs at Babson College, the University of Pennsylvania, Wharton School of Business and the UCLA Anderson School of Business. Jackie additionally has board affiliation with Black Data Processing Associates (BDPA and National Center for Children and Families (NCCF).

David Zwang

Global Publishing Solutions (GPS) is the US State Department’s global print publishing organization. With four regional facilities around the globe, and satellite facilities being introduced, it supports the publishing and distribution efforts of DOS. Recently GPS went through an A-76 (Competitive Sourcing) initiative as the MEO and was selected as the winner of the competition. David Zwang assisted in that effort as the architect of the winning solution. In addition, he has been working with them on the reorganization and implementation.

David Zwang is the principal consultant of Zwang & Company, a firm specializing in strategic business planning, analysis, and related services to companies in the vertical Publishing market worldwide. His experience includes an extensive background in Electronic Premedia and many printing technologies, including; Offset, Digital, Flexo, and Gravure. Projects include global production and data management solutions; book, magazine and packaging publishing technologies and processes; process collaboration systems; and color management systems. He has been an active board member of a number of International Graphic Arts Associations and standards bodies, including Chairman of the Ghent PDF Workgroup, and has lectured at many Colleges and Universities, as well as many major industry conferences.


Here is what attendees to past Forums are saying:

This was a very informative event and I really got a lot out of my government peers' presentations.

John Gravelle
Printing Specialist
U.S. General Services Administration (GSA)

I appreciated the value of hearing from other government users about the issues they face and how they are resolving them. I also enjoyed several discussions with industry vendors at their display section, having the opportunity to review (and take away) quality print samples produced on the newest digital equipment using a variety of papers. The statistics about digital printing in government were also valuable to me.

Wilma Grant
Publishing Manager/Office of Data Systems
U.S. Supreme Court