2009 Digital Book Printing Forum


For the fourth straight year INTERQUEST, in association with Book Business magazine, is offering a special seminar devoted to digital book production. The 2009 Digital Book Printing Forum is designed around recent INTERQUEST research into digital book printing. INTERQUEST analysts will present key results from the company’s recent studies of the market in North America and Europe.

The morning session will feature a panel of executives from leading digital printing systems vendors who will present their views of the industry and their companies’ strategies in the book market. This will be followed by an update of market and technological developments as well as key findings from the INTERQUEST studies.

Following lunch, a panel of leading book printers will present their digital book printing applications and discuss the evolution of their digital printing business. The rest of the afternoon will offer attendees the opportunity to learn more about publishers’ perspectives of digital book manufacturing and its future.

Organized by:


Tuesday March 24
8:30 a.m. to 5:00 p.m.
New York Marriott Marquis
New York

For more information:
Call: 434/979-9945 or
email: iquest@inter-quest.com


8:30–9:30 A.M.
Publishing Business Conference Keynote Panel
Top publishing executives discuss their company’s challenges in the age of digital content.

9:30–10:00 AM
Coffee Break
Publishing Business Expo opens

10:00–10:15 AM
Digital Book Printing Forum

10:15–10:45 AM
Digital Book Printing Forum Keynote
Caroline Vanderlip, CEO, SharedBook Inc.

10:45–11:45 AM
Leading Vendors Executive Panel
This session will feature a panel of executives from leading digital printing systems vendors who will present their views of the industry and their companies’ strategies in the book market.

  • Kevin Joyce, Vice President, Worldwide Sales & Marketing, Digital Printing Solutions, Eastman Kodak Company
  • Aurelio Maruggi, General Manager of the Imaging & Printing Group's (IPG), Inkjet High-speed Production Solutions, Hewlett-Packard
  • Guy Broadhurst, Vice President, New Technology and Client Development, Production Printing Systems, Océ North America
  • Bill Brunone, Vice President of Ink Jet Targeted Systems, Screen USA

11:45 AM–12:15 PM
Digital Book Printing Market Update
This presentation will draw from studies recently conducted by INTERQUEST in North America and Europe to provide a market update for digital book printing. Topics analyzed include: market size and growth, most promising sectors and applications, drivers and barriers, technology and market developments, as well as an assessment of the key vendors and their solutions.

Speaker: Gilles Biscos, President, INTERQUEST

12:15–1:15 PM
Lunch break & opportunity to tour show floor

1:15–2:30 PM
Book Printers Progress Report Panel
Leading book printers will present their experience, applications, and challenges faced with digital printing. They will also explain how the latest digital print technology developments—both in monochrome and color—are helping them enhance their solutions and expand their applications.

Moderator: David Davis, Director, INTERQUEST

  • Michael Marcian, President, Corporate Press, Inc.
  • Bernard Kieffer, Technology & Supply Chain Director, CPI
  • John Edwards, CEO & President, Edwards Brothers Incorporated
  • Bill Clockel, Vice President of Technology, Integrated Book Technology (IBT)
  • Dick Snetsky, Director of Planning, Flagship Press, Inc.

2:30–3:00 PM
Break & opportunity to tour show floor

3:00–3:30 PM
Publishers’ Perspective
INTERQUEST will present key highlights from its recent research conducted among book publishers in North America and Europe.

Speaker: Toby Cobrin, Director, INTERQUEST

3:30–4:45 PM
Publishers’ Panel
This session will offer attendees the opportunity to learn more about publishers’ perspectives of digital book manufacturing and its future.

Moderator: Toby Cobrin, Director, INTERQUEST

  • Gregory Mazurek, Strategic Planning Manager, Hachette Book Group USA
  • Lynn Terhune, POD and USR Administrator, John Wiley & Sons
  • David Hetherington, Professor, Pace University’s School of Book and Magazine Publishing
  • Otto Barz, President, YBK Publishers

4:45-5:00 PM Wrap up


Otto Barz

Otto Barz is publisher at YBK Publishers, established in 2001 as perhaps the first traditional model publishing company to produce its entire list using only print-on-demand as its manufacturing workflow. In addition, he is the founder and operating head of two additional active book publishing entities; Publishing Synthesis, Ltd., an editorial, design, illustration, and typesetting company that provides prepress services to book publishers nationwide and Worthy Shorts a startup in 2009 using POD methods as the Internet's first Online Private Press for Professionals producing short-length (8 to 96 pages), small quantity (1 up), classically designed, fully published books with worldwide distribution.

Mr. Barz has been in book publishing his entire career, having begun as a production manager and plant scheduler for a large commercial printing plant in New York City. Later he worked for Macmillan Publishers and was a production manager at Random House where he oversaw the creation of the first edition of The Unabridged Random House Dictionary of the English Language. Before establishing Publishing Synthesis he was, for a number of years, Vice President, Production for Intext Publishers in New York City.

Gilles Biscos

Gilles Biscos, the Founder and President of INTERQUEST, has spent over 25 years in the information processing industry. He has extensive expertise in strategic planning, market research, competitive analysis, and the development of educational and training programs related to digital printing/publishing and document management. Mr. Biscos is the coauthor of Digital Printing: The Reference Handbook, published in 1993 and updated in 1998 and 2004. He has spoken at a number of industry conferences and written numerous articles for publication.
Mr. Biscos holds Master of Science degrees in Economics and in Social Psychology.

Guy Broadhurst

Guy Broadhurst is Vice President, New Technologies and Client Development at Océ North America, Production Printing Systems. Guy has worked in the digital printing technology arena for more than 25 years. He joined Siemens Nixdorf Printing Systems in 1986 before it was acquired by Océ and later became Océ North America, Production Printing Systems. He helped pioneer Océ Print-on-Demand initiatives.

Today, as Vice President of New Technologies and Client Development, he is responsible for product management, marketing and sales for Océ JetStream high-speed inkjet printer business in North America and serves as a member of the global strategy teams of the Strategic Business Unit (SBU) to ensure that U.S. requirements are incorporated into the global SBU strategy and plans. Guy is responsible for planning and directing development, launch, positioning, marketing, and sales support activities for all digital printing systems, document and workflow management software systems, media development, and pre- and post-processing and finishing alliances. As such, he is actively engaged in market and customer research to determine market trends and the issues facing customers from which he is adeptly able to develop targeted and relevant solutions.

Guy is a highly sought-after conference speaker and industry columnist. As a recognized industry expert, his monthly column, The Broadhurst Report is featured on the industry website Output Links.com.

William T. Brunone

Bill Brunone is Vice President, Targeted Inkjet Systems, at Screen USA. In the Digital Print industry since 1986, Bill is a high technology business executive with exceptional track record in starting, building, and leading sales, service and outsourcing teams in the Digital Printing & Packaging Equipment, Electronic Document Management, and Industrial Marking & Coding industries. Prior to joining Screen, Mr. Brunone was Vice President of Systems and Applications at Imaje Ink Jet Printing Corporation. During his career he worked for AT Information Product Company, as Vice President of Sales and Marketing, Digital Printing and Factory Automation Continuous Inkjet and Barcode label systems; He also worked for Xerox as Consulting Program Manager.

Bill owns a Bachelor of Engineering degree from Stevens Institute of Technology and an MBA in Finance from Benedictine College

William J. Clockel

Bill Clockel is Vice President of Technology at Integrated Book Technology (IBT). Bill has over twenty-five years publishing and book manufacturing experience. Most recently he was Director of Technology for John Wiley and Sons. He also worked for Matthew Bender Law Publishing. Bill holds degrees in Education from St. Johns University.

Toby Cobrin

Toby Cobrin, EDP, is a Director for INTERQUEST who has been involved in the electronic document industry for more than 25 years. Her roles have included technical and marketing positions in a leading document service bureau, tech nology advisor to the trade association Xplor International, and research analyst for INTERQUEST. Over the past four years she has worked on numerous INTERQUEST studies, including The Digital Book & Manual Printing Opportunity and High Growth Segments of Digital Book Printing. Ms. Cobrin has spoken at numerous industry conferences and has contributed articles to leading industry trade journals.
Ms. Cobrin holds a Master of Science degree in Business from Columbia University.

David Davis

David Davis is a Director for INTERQUEST and has more than 20 years experience in the printing and publishing industry where he has held both technical and managerial positions in newspaper, book production, and corporate publishing. He has extensive experience in implementing and managing digital production printing and publishing systems. He has authored numerous industry reports related to digital production printing. Mr. Davis has spoken at many industry events and is a regular contributor to a number of trade publications.

Mr. Davis holds a Master of Science degree in Printing Technology from the Rochester Institute of Technology.

John Edwards

John Edwards, President and Chief Operating Officer of Edwards Brothers, is the 4th generation of the Edwards family to lead the 115 year old book manufacturing firm, which employs over 700 people in three book manufacturing facilities and four digital printing sites. After completing his studies at the University of Michigan he joined Edwards Brothers on a full-time basis. His first assignment was as a sales representative in Washington, D.C. Three years later he relocated to Chicago as a regional sales manager. Next, he returned to Ann Arbor to assume duties as a first-line supervisor in the bindery and later moved into general management as the manager of the prepress and pressroom.

From there he was sent to the firm’s Lillington, N.C. operation as plant manager with the exciting assignment to build a second plant in North Carolina, which he completed in 1993. He returned to Ann Arbor in 1995 as vice president of sales and marketing, a position he held until January 1, 1998, when he became President & COO. He became CEO on Jan 1, 2001. John serves on the Board of Directors for Cleary University, The Book Manufacturing Institute and Washtenaw Literacy.

David Hetherington

David Hetherington is a veteran publishing industry executive who has held senior positions in Finance and Operations at such firms Simon & Schuster, Readers Digest, BearingPoint Consulting, Wolters Kluwer Health, Columbia University Press. In addition to this experience, Mr. Hetherington serves on the faculty at the Pace University Graduate School of Publishing where he teaches courses on the Financial Aspects of the Publishing Industry, Mergers & Acquisitions for Book Publishers, and Critical Financial Issues in Publishing. Mr. Hetherington has also served as a guest speaker at NYU, the Book Binders Guild of New York, Book Builders of Boston as well as keynote speaker at Wuhan University’s Bi-Annual on Digital Technology and the Publishing Industry.

Kevin M. Joyce

Kevin M. Joyce is Worldwide Director of Sales and Marketing, Digital Printing Solutions and Vice President, Eastman Kodak Company. In this role, he is responsible for the sales and marketing for the Inkjet Printing Systems and Electrophotographic Systems strategic product groups. Previously, Mr. Joyce served as Director of Business-to-Business Marketing within the Office of the Chief Marketing Officer. From January to December 2008, he was Chief Marketing Officer of the company’s growing Graphic Communications Group (GCG). In April 2005, Mr. Joyce was named Managing Director, United States & Canada (US&C) region for Kodak’s Graphic Communications Group, following Kodak’s acquisition of Kodak Polychrome Graphics (KPG). Prior to Kodak, he was President of Creo America.

Mr. Joyce has more than 18 years of experience in executive sales, marketing and business management, specializing in high tech electronic imaging and graphic arts businesses. He was named a member of NAPL’s prestigious Walter E. Soderstrom Society and was appointed a member of the NAPL Board of Directors in 2007. He also participates in industry organizations, such as Printing Industries of America and the Web Offset Advisory Committee, and is a member of the board of directors of the Graphic Users Association. Mr. Joyce is a graduate of St. Michael’s College with a BA in American Intellectual Studies and is a graduate of the Executive Development Program at the Harvard Graduate School of Business.

Bernard Kieffer

Bernard Kieffer is Technology & Supply Chain Director of CPI—the largest European book manufacturing group, with nearly 600 million books produced yearly. He is responsible for designing the new tools & roadmap which will allow CPI in the next decade to move from an almost 100% analog production basis with high fix cost structure, to a very flexible cost position for the mainly part of the production.

Mr. Kieffer has extensive experience in book manufacturing and a broad knowledge of the European Publishing Industry. For five years he was Managing Director for CPI France and is therefore largely customer oriented. He holds a master's degree in Printing and Packaging Engineering from the National Polytechnical Institute of Grenoble, and an Executive MBA in Management from HEC Paris.

Mike Marcian

Mike Marcian is president of Corporate Press, Inc., Landover, Maryland. Other establishments coming under the Corporate Press umbrella include the following: Corporate Color and Softrac America.

A native of Detroit, Michigan, Marcian obtained an associate and a bachelor’s degree from the Rochester Institute of Technology (RIT) in 1971 and 1973, respectively. Marcian has long been involved with Printing Industries of America, serving on various committees and task forces. Highlights include the Executive & Operating Committees, Long Range Planning Committee, Finance Committee and the Insurance Committee. He is also a past chairman of Printing Industries of America. He is also involved with the Washington, DC regional, Printing and Graphic Communications Association PGCA (Now known as Printing & Graphics Association MidAtlantic). Marcian served as PGCA president for 1996-97 and was a member of its Executive Committee from 1989-1993. From 1988-1997, he was a member of the RIT Advisory Committee.

Aurelio Maruggi

Aurelio Maruggi is General Manager of the Imaging & Printing Group’s (IPG) Inkjet High-Speed Production Solutions Division (IHPS). Maruggi and his team are responsible for the development of a new category of high-volume digital presses based on inkjet technology and the deployment of end-to-end solutions to accelerate the adoption of digital printing in the publishing and mailstream segments. Maruggi joined HP in December of 2002 to manage IPG Strategic Alliances. In 2005, his managerial role at HP expanded to include Original Equipment Manufacturer Business Development, Operations and Sales of HP products and inkjet technology.

Prior to his position with HP, Maruggi served in various technical roles with Olivetti, including a position as the program manager responsible for the development of the first Olivetti inkjet printer. He later acted as vice president of the Olivetti Inkjet division and then as general manager of Jetech, a joint venture between Olivetti Lexikon and Philips, in which he was chartered to develop fax and internet appliances for the European market.

Maruggi co-founded Yminds S.A. in Switzerland, an engineering firm specializing in advanced micromechanics and color science, and he has served as director of the board of Olivetti I-Jet S.p.A., Jetech S.p.A. and Yminds S.A. A native of Italy, Maruggi holds a master's degree in Electrical Engineering from the University of Padova. He currently resides with his family in San Diego, California.

Greg Mazurek

Greg Mazurek is a Strategic Planning Manager at Hachette Book Group where he is responsible for external strategy matters including research, mergers & acquisitions, and strategic plans. Greg led a cross-functional team at HBG in deciding to POD over 1,500 deep backlist titles and also designed POD standard operating procedures to better align with HBG’s inventory management process and overall strategic goals. Greg graduated from Brown University in 2006.

Dick Snetsky

Dick Snetsky brings over thirty years of experience in the printing and fulfillment field to Flagship Press. In his position as Director of Planning since 1999, Dick is responsible for researching, recommending and implementing new technology solutions to meet changing customer needs and opportunities.

Prior to joining Flagship, he has held positions of Planning and Estimating Manager, Materials Manager, and General Manager at several New England based printing companies

Lynn Terhune

Lynn Terhune, POD & USR Administrator of John Wiley & Sons / Corporate, has over 18 years of production, manufacturing and estimating experience in the publishing industry. Over the past 12 years Lynn has led the Wiley charge to keep books in print through the use of digital printing. In 1995 Lynn joined Wiley as an Estimating Manager for the Publishing Support Operations group in Corporate Finance. In 2003, with a whole team of IT, Operations, Inventory and Manufacturing folks behind her, she launched the Wiley POD Program which now includes over 10,000 titles and has grown to become a multi-million dollar revenue opportunity for Wiley.

Lynn began her publishing career from a temporary position that turned permanent in the Production Department at Cliggott Publishing, a medical journal publisher. She learned book production at the American Bible Society and then took a Production Manager position at Longmeadow Press, Waldenbooks proprietary publishing company. Lynn holds a Bachelor of Arts degree in Environmental Design from the State University of New York at Buffalo. Lynn has been quoted in several industry pieces regarding Wiley’s POD Program success and she is the co-author of Wiley’s internal customer care resource guide, Print on Demand for Dummies. She is currently working on POD for Dummies for the industry in partnership with BISG.

Caroline Vanderlip

Caroline Vanderlip joined SharedBook Inc. as its Chief Executive Officer in March 2004. She is responsible for guiding the strategic and operational direction of the company. Ms. Vanderlip has 30 years of progressive leadership, managerial and entrepreneurial success within the Internet, telecommunications, and cable TV industries. Prior to SharedBook, Ms. Vanderlip served as Executive Vice President of ACE INA, an insurance holding company, where she also was President of a subsidiary venture specializing in employee benefits, YouDecide.com. She served as Chief Executive Officer of Softbank Interactive Marketing, a database-driven, interactive solutions firm in 1997, and President of AT&T's Personal Online Services group from 1995 to 1997.

From 1988 to 1995 Ms. Vanderlip was employed in various senior executive roles at NBC, the last being Senior Vice President, NBC Cable & Business Development, where she helped launch NBC SuperChannel throughout Europe. At CNBC, she helped construct the original business plan and became one of its first employees, responsible for all affiliate sales and marketing activity of the now multi-billion company. Prior to NBC, Ms. Vanderlip held various senior level sales and marketing positions in the print, TV syndication and cable TV businesses.

Ms. Vanderlip holds an M.B.A. in Finance from New York University and a B.A. in American Studies from Vassar College.


Comments from attendees to the 2008 Digital Book Forum:

“I thought the event was very well organized. I enjoyed seeing and hearing the speakers from different companies. Next year I will definitely spend more time at the Digital Book Forum.”

Michael Wright
Production Control Manager
BNA, Inc.

“I really enjoyed the market update session and INTERQUEST analysis of the key players and solutions out there. I appreciate that third party impartial view!”

John DePree
President & CEO
Bethany Press International

“We are converting our titles to digital. Now I have to figure out how to get those organized and cut down on our warehousing. I got a lot of good nuggets out of the forum that will help me”

Paul Woodsum
Production Manager
Mary Baker Eddy

“This was a great opportunity to be updated on where the market is going and to meet with key people in the industry. I am sure I will be back next year.”

Robert Legault
Advisor to the President
CPI Group


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