2008 Montréal Digital Printing Forum

Building on the success of its digital printing seminars which recently took place in New York and in Paris, INTERQUEST is organizing—in partnership with l’Institut des Communications Graphiques du Québec (ICGQ) and with the support of Québec Imprimerie—a similar seminar in Montréal in the Fall. The Digital Printing Forum will take place October 2, from 9 A.M. to 5:30 P.M. at ICGQ.

The forum, conducted mainly in French, is designed around recent INTERQUEST research into digital printing in the North American market. It is segmented into parts: the morning session will be focused on Digital Book Printing, while the afternoon session will be focused on transactional printing & transpromo as well as direct mail.

Organized by:     

In Partnership with:     

Thursday October 2
9:00 a.m to 5:30 p.m.
Institut des Communications Graphiques du Québec

For more information, call 1-434-979-9945

email: iquest@inter-quest.com

Content Overview

The topics covered during the day will include:

Sponsored by:


Supported by:

Seminar Outline

08:00-09:00 Registration/breakfast


On-demand Book Printing


09:15-10:00Keynote (in French)

        • Michel-Carl Perron, Vice President Production, Chenelière Éducation

10:00-10:45Market Trends

Results of INTERQUEST studies

        • Gilles Biscos, President, INTERQUEST Ltd. (in French)

Presentation of the results of the digital book printing market studies recently conducted by INTERQUEST in North America and Europe. Topics analyzed include: market size and growth, most promising sectors and applications, drivers and barriers, technology and market developments, as well as an assessment of the key vendors and their solutions.

10:45-11:15Break/tour display tables

11:15-12:30Measuring the benefits of digital book printing

User presentations & round table (in French)

During this session panelists will present their digital book printing applications and discuss how to measure the benefits of digital print on demand considering not just manufacturing but also warehousing, distribution, and incremental sales. They will also explain how digital print technology (monochrome and color), finishing, and substrate developments are helping them enhance their solutions and expand their applications.

        • Martin Cournoyer, General Manager, Transcontinental Métrolitho, Québec Canada
        • Robert Legault, Advisor, CPI Group
        • Serge Loubier, President, Marquis Imprimeur Inc.

12:30-13:30Lunch/tour display tables

All participants attending the morning sessions and/or the afternoon sessions are invited to the lunch


Direct Printing & Direct Mail

01:30-02:15Market trends

Results of INTERQUEST studies

        • Toby Cobrin, Director, INTERQUEST Ltd. (in English)

Presentation of the results of The Growth of Digital Printing in Direct Mail: Market Analysis & Forecast, a study published by INTERQUEST in September 2008. This study based on an in-depth survey of leading North American direct mail and marketing companies analyzes: key market trends, the move from offset and pre-printed forms toward digital printing, the impact of the arrival of higher quality high-speed ink jet systems, as well as the evolution of color personalized printing and the issues related to cost and ROI. The presentation will also provide market forecasts and an assessment of the leading players and their solutions.

02:15-03:15Applications, opportunities & challenges

User presentations & round table (in French)

This panel will assemble leading direct mail providers and corporate marketers who will discuss their experience with personalized color printing

        • Eric Azara, President, Varibase
        • Robert Handfield, President, Maison Roy
        • Roger Blanchette, President, Groupe Quadriscan
        • Mathieu Péloquin, Vice President, Marketing Product Lines, Sélection du Reader's Digest

03:15-03:30Break/visit sponsors display tables

Transactional Printing & Transpromo

03:30-04:15Market Directions

Results of INTERQUEST studies

        • Gilles Biscos, President, INTERQUEST Ltd. (in French)

Presentation of the results of North American Transactional Printing: Market Analysis & Forecast (2007-2012) published by INTERQUEST in June 2008. This new market research study, based on an in-depth survey of leading North American transactional printing operations, updates and expands on the studies published by INTERQUEST in 2004 and 2006 on the same topic. Areas analyzed include: the move from monochrome to highlight and full-color, in-house printing versus outsourcing, the state of electronic delivery and EBPP, and the impact of recent technology developments. The study also provides a detailed analysis of the transactional promotional (tranpromo) market with its opportunities and challenges.

04:15-05:15Applications, opportunities & challenges

User presentations & round table (in French)

Leading service bureaus and user organizations will present their most recent transpromo applications and their perspectives on this hot industry topic.

        • Roger Castonguay, President, Synapse.com
        • Michel Girardeau, Director Solutions & Business Development, CGI
        • Sylvie Laferrière, Project Coordinator, Fonds de solidarité FTQM
        • Other speakers TBA

05:15-05:30Conclusions/Wrap up

Institut des Communications Graphiques du Québec

999, Emile-Journault Avenue East
Montréal (Québec)
Téléphone: 514 389 5061
Fax : 514 389 5840

How to get there: http://www.icgq.qc.ca/icgq/local.html/


Founded in 1990 and headquartered in Charlottesville, Virginia, INTERQUEST is a market and technology research and consulting firm in the field of digital printing and publishing. INTERQUEST has more than 2,000 clients worldwide; approximately two thirds are end user organizations and one-third are outside the United States. Activities and services include:

Multi-Client Market Research Studies & Industry Reports:

Over the last 18 years, INTERQUEST has produced numerous landmark multi-client market research studies on topics such as digital printing, print-on-demand, transactional printing, color printing and variable imaging, paper and pre-and post-processing/finishing, workflow, payment processing and MICR printing. Our recent studies include:

  • The Growth of Digital Printing in Direct Mail: Market Analysis & Forecast (August 2008)
  • North American Transactional Printing: Market Analysis & Forecast (2007-2012) (May 2008) and
  • High Growth Segments of Digital Book Printing : Market Analysis & Forecast (2007).

    Consulting Services:

    INTERQUEST has conducted numerous consulting projects for leading industry players around the world. These include printing and finishing equipment vendors, software companies, service bureaus, end user companies, and trade organizations.

    Seminars and Industry Forums:

    Since 2003 INTERQUEST has conducted numerous seminars—in the U.S., Canada, and France—on digital printing. Events organized in the past two years include:

    • Le Forum de l’impression numérique de livres (Paris, June 2008)
    • Digital book Printing Forum (New York, 2008, 2007 & 2006) *
    • Digital Printing in Government Forum (Washington D.C., 2006 & 2007)
    • Personalized Communications & Variable Data Printing in Higher Education Forum (San Francisco, 2007) **
    • Color Printing & Personalized Communications in Banking, Finance & Insurance (Toronto & Montreal, 2006) ***

    * In partnership with Book Business Magazine
    ** In association with the Association of College & University Printers (ACUP)
    *** In association avec Xplor Canada

    Books and Guides:

    INTERQUEST offers books and guides which are being used by many organizations including equipment vendors, print providers, and end-user companies to educate their sales, marketing, and technical staff as well as customers and resellers.

    Educational Video/CD ROM Programs:

    INTERQUEST, in association with Xplor International, has produced a series of videos/CD-ROMs related to electronic document output. These programs address the needs of both vendor and end user organizations. We have also developed customized video/CD-ROM programs for a number of industry clients.